Today, consumers engage with media in more ways than ever before. With the rapidly expanding breadth of platforms and devices, and the fluidity with which consumers transition between online and offline, measuring the true reach of your advertising campaign can seem near impossible.
However, we believe the right mix of technologies combined with human expertise and AI-powered insights can deliver comprehensive, 360° insights of your audience, regardless of how and where they’re engaged. From there, you can break down your reach across channels to better understand media consumption patterns and how each platform works together to create your total audience. Here’s more about how we capture your audience across different platforms.
1. Viewing measurement
Best-in-class video audience measurement using innovative technology and high quality panels
2. Digital measurement
Capturing your audience across all your digital inventory using the industry standard of measurement
3. Audio measurement
Timely, accurate and robust audience data and insights for the global radio industry with our Listening Measurement solutions
4. Published media measurement
Capturing what your audience is reading across all published media across online and offline