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Get the gold standard in total media measurement

Capture media and advertising viewing, reading and listening habits via every available channel, both online and offline
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Measuring your total audience reach with expert precision

Today, consumers engage with media in more ways than ever before. With the rapidly expanding breadth of platforms and devices, and the fluidity with which consumers transition between online and offline, measuring the true reach of your advertising campaign can seem near impossible.

However, we believe the right mix of technologies combined with human expertise and AI-powered insights can deliver comprehensive, 360° insights of your audience, regardless of how and where they’re engaged. From there, you can break down your reach across channels to better understand media consumption patterns and how each platform works together to create your total audience. Here’s more about how we capture your audience across different platforms.
1. Viewing measurement
Best-in-class video audience measurement using innovative technology and high quality panels
2. Digital measurement
Capturing your audience across all your digital inventory using the industry standard of measurement
3. Audio measurement
Timely, accurate and robust audience data and insights for the global radio industry with our Listening Measurement solutions
4. Published media measurement
Capturing what your audience is reading across all published media across online and offline

GfK’s total media measurement solutions takes the pain out of measuring the true reach of your advertising campaign.

We take the learnings from existing approaches in measuring media consumption, and combine panel approaches with the latest data sets — including behavioral and transactional data — to provide as comprehensive and accurate a picture as possible. This enables you to:
1. Plan and evaluate omnichannel advertising campaigns with the maximum audience reach
2. Target campaigns with precision, using an in-depth analysis and research of audience composition and behavior across media, online and offline
3. Use independent, objective measurement to prove the effectiveness of different media and platforms for advertising campaigns

3.1 million

people in the Netherlands HBO were measured watching SVOD in its first month (Online visits GfK GXL / DAM)

9 in 10 people

in the markets that GfK measures consume radio on a weekly basis (GfK audio measurement studies)

GfK is the leader in total audience measurement

We have over 50 years' experience in media measurement: combining world class expertise with best-in-class tools and the latest technology to unlock holistic, accurate understandings of your audience online and offline behavior.
Our approach is flexible, allowing us to adapt to the individual needs of the different countries we cover. In key markets, we connect this data to actual purchase behavior. It allows advertisers and their agencies to hone their audience targeting to deliver maximum return on investment from media spend.

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Total audience measurement is part of our media measurement solutions

Uncover your audience’s media consumption and behavior