Once you know your target segments, you might want to dig even deeper into their lifestyles, their purchasing behaviors, their attitudes, and their values. We’ll replicate your target group to find these insights. Then, we’ll push this information back into your target groups to build comprehensive profiles so that you can create personalized, targeted campaigns around them.
We use linking variables to connect our data with yours based on different identifier like cookies (agencies or DSPs), mobile (device) or even parameter like address, mobile number, etc. We ensure that all exchanges comply with GDPR requirements.
Our Data and Segment Activation tool measures media usage and exposure, purchase behavior, lifestyles, and more, all within one source. The insights allow you and your AdTech partners to build 1-to-1 style communication with your audience using messaging that resonates with them. This enriched data allows you to win new customers, create strong brand loyalty, and spend your budget wisely by ensuring that you are addressing the right audience.