Today digital media is all around us, so it's essential that the media ecosystem has access to industry standard metrics on all digital inventory — from TV to radio, print to online. GfK's Digital Audience Measurement solutions combine measured data captured from our secure and reliable proprietary digital panels with audited census data from websites and apps, plus data from other sources, and modeled metrics using our advanced analytics tools.
GfK’s digital audience measurement solutions provide the industry currency for all digital media to some of the world’s leading media owners, media agencies and advertisers.
We combine measured data, captured from our secure and reliable proprietary digital panels, with audited census data from websites and apps, plus data from other sources and modeled metrics using advanced analytics tools. This enables you to:
1. Plan advertising campaigns with the maximum audience reach
2. Use independent, objective measurement to prove the effectiveness of different platforms for advertising campaigns
3. Evaluate and compare audiences across a wide variety of devices and distribution channels