SP_Media Measurement_Digital Measurement_In Depth

Unlock value from your digital inventory

Use the industry standard of measurement to capture your audience across all your digital inventory — from TV to radio, print to online with our Digital Audience Measurement
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Get the insights you need to reach your target audience

Today digital media is all around us, so it's essential that the media ecosystem has access to industry standard metrics on all digital inventory — from TV to radio, print to online. GfK's Digital Audience Measurement solutions combine measured data captured from our secure and reliable proprietary digital panels with audited census data from websites and apps, plus data from other sources, and modeled metrics using our advanced analytics tools.

GfK’s digital audience measurement solutions provide the industry currency for all digital media to some of the world’s leading media owners, media agencies and advertisers.

We combine measured data, captured from our secure and reliable proprietary digital panels, with audited census data from websites and apps, plus data from other sources and modeled metrics using advanced analytics tools. This enables you to:
1. Plan advertising campaigns with the maximum audience reach
2. Use independent, objective measurement to prove the effectiveness of different platforms for advertising campaigns

3.1 million

people in the Netherlands HBO were measured watching SVOD in its first month (Online visits GfK GXL / DAM)

9 in 10 people

in the markets that GfK measures consume radio on a weekly basis
(GfK audio measurement studies)
  • GfK research helps our clients plan their multi-platform audio visual campaigns depending on their objectives. It’s a transparent approach to help our clients balance their media budget in an efficient and effective way. Our clients trust us to provide them with the facts – and we in turn work with GfK to deliver robust, accurate data as the foundation for our planning tool.
    Phil Jones
    Head of EMEA Partnership, Ads & Research, Google

GfK is the leader in audience measurement

GfK leads the way as an innovator in the measurement of digital media. We have developed and acquired the latest technology to ensure we continue to keep up with the rapid pace of change in this constantly evolving sector, including:
1. GfK panels equipped with digital meters that can measure every event and every click on mobile and desktop devices
2. Router hardware that can capture all device usage in households
3. Census measurement technology that unifies content and ad metrics across publishers
4. Integrated data from panels and census measurement from our unique data integration approaches
5. Proprietary data analysis, data feeds and integration with TV audience measurement on our own cloud-based data production platform
6. State-of-the-art dashboards and analysis tools
Our digital audience measurement is part of our media measurement solutions.

Loyal panels for more trusted, reliable nsights

We're constantly reviewing and adopting the latest technology to make panel membership as easy as possible since, after all, our panelists are a valuable asset. We have some of the most user friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists.

Digital Trends App

The Digital Trends App makes it easy for panelists to measure digital and audio activity all in one place.


Our MediaWatch even connects wherever panelists are so that all media consumption is tracked.

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Featured solution

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Digital Audience Measurement made simple

GfK’s inhouse census tracking system, SENSIC, enables the monitoring of web traffic. With a few simple actions, we deliver measurement across a wide range of online properties, including Advertising Campaigns, Audio & Video, and Web Content.
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Digital measurement is part of our media measurement solutions

Uncover your audience’s media consumption and behavior