Get the insights you need to reach your target audience
GfK’s digital audience measurement solutions provide the industry currency for all digital media to some of the world’s leading media owners, media agencies and advertisers.
9 in 10 people
(GfK audio measurement studies)
GfK research helps our clients plan their multi-platform audio visual campaigns depending on their objectives. It’s a transparent approach to help our clients balance their media budget in an efficient and effective way. Our clients trust us to provide them with the facts – and we in turn work with GfK to deliver robust, accurate data as the foundation for our planning tool.Phil JonesHead of EMEA Partnership, Ads & Research, Google