Some may have foreseen the disappearance of television in favor of digital media, but nothing could be further from the truth. Today, television continues to command eyeballs and attract huge advertising budgets for global brands. Media owners, broadcast networks and their stations, plus advertisers and their agencies need accurate audience figures to make strategic and tactical decisions.
GfK’s video audience measurement solutions have been providing the golden standard metrics for decades.
Our best-in-class solutions enable all players to:
1. Plan advertising campaigns with the maximum audience reach
2. Use independent, objective measurement to prove the effectiveness of advertising campaigns
3. Make programing decisions based on second by second audience measurement
4. Target campaigns with precision using an in-depth analysis of audience composition
5. Create effective strategies to win and retain audiences by understanding their viewing behavior.