GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally.

We are revolutionizing real-time access to critical knowledge

In a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.

We are independent and trusted

GfK is impartial, with no vested interest. It is testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks.

We turn knowledge into an engine for sustainable growth for the shapers of tomorrow.

Four key tenets drive our approach, and offer value to clients:


Highest competence with data management and quality

Signals from the noise

Actionable recommendations through analytics and technology

Knowledge and expertise

Deep understanding of the market, psychology and consumer behavior

Always-on intelligence

Digital solutions that put data science at your fingertips

We deliver Growth from Knowledge

Data and science innovation since 1934

GfK has been a global leader in data and analytics, providing consumer and market insights for over 85 years. From our inception we have placed our clients’ and partners’ trust at the core of our values. We are a company that leads with innovation – our highly experienced engineers, consultants and data scientists have continuously pushed industry boundaries with new methodologies and measurement technologies, to help our clients succeed.

Timeline EN@2x-1

We are a digital organization with a global presence



We have a truly global footprint



We are a powerful workforce



We are a trusted company

2 million+

consumer panelists in 15 countries

We build strong relationships

180 million+

SKUs tracked

We have a broad portfolio


retailer partnerships

We build strong relationships

2 million+

SKUs added each year

We continually expand our database


CAGR in data volume

We steadily increased our data volume

Our executive Leadership Team

Peter Feld
(Chief Executive Officer)
In charge of defining GfK’s purpose, vision, strategy and culture. He is a member of the board of GfK SE.
Sean O'Neill
(Chief Product Officer)
Accountable for impactful products and agile client-centric development.
Lars Nordmark
(Chief Financial Officer)
Accountable for transparency and compliance.He is a board member of GfK SE.
Jutta Suchanek
(Chief HR & Diversity Officer)
In charge of talent development and cultural transformation.
Joshua Hubbert
(Chief Operations Officer)
Ensures trusted client operations.
Benjamin Jones
(Chief Technology Officer)
In charge of AI-enabled tech and data infrastructure, as well as cyber security.

Our social charter

As a global company, it is our responsibility to foster a working culture of trust and respect across the entire GfK network where no form of discrimination or harassment will be tolerated. All parties within the company commit to continuously support the development of a fair-minded work environment. The GfK Social Charter defines the social rights and ethic policies which guide our companies around the world.

Download Social Charter

Our code of conduct

GfK has built a reputation for smart, relevant and reliable data thanks to our collective efforts over the past decades. Our revised Code of Conduct outlines how we work to preserve this status.

Download Code of Conduct

GfK Annual Sustainability Report 2020

Find out how GfK contributes to a sustainable future for our people, partners and planet by reading our annual sustainability report.

Read the Report

Learn more about how we can help power your decisions

Learn more