In a world of data overflow, disruption and misuse, picking up the right “signal from the noise” is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.
GfK is impartial, with no vested interest. It is testament to this integrity that our highest standards serve the world’s leading brands, and reset industry benchmarks.
We turn knowledge into an engine for sustainable growth for the shapers of tomorrow.
Four key tenets drive our approach, and offer value to clients:
Highest competence with data management and quality
Actionable recommendations through analytics and technology
Deep understanding of the market, psychology and consumer behavior
Digital solutions that put data science at your fingertips
GfK has been a global leader in data and analytics, providing consumer and market insights for over 85 years. From our inception we have placed our clients’ and partners’ trust at the core of our values. We are a company that leads with innovation – our highly experienced engineers, consultants and data scientists have continuously pushed industry boundaries with new methodologies and measurement technologies, to help our clients succeed.
As a global company, it is our responsibility to foster a working culture of trust and respect across the entire GfK network where no form of discrimination or harassment will be tolerated. All parties within the company commit to continuously support the development of a fair-minded work environment. The GfK Social Charter defines the social rights and ethic policies which guide our companies around the world.