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Articles

2022 Code Red for Leadership: Data-centric tech and talent are essential for bold and rapid decisions

Read GfK's CEO Peter Feld open letter to the industry.

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Events

Decode the future: watch the replays

Our Decode the Future event explored dynamic new approaches to data, intelligent automation, and how they empower your business to make better decisions, faster.

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Reports

Premium

Business of the future: Striking a balance between humans and machines.

AI is transforming all areas of your business. Are you unlocking its full potential?

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Infographics

How can CMOs ensure they are at the forefront of business strategy

This infographic focuses on the CMO and their increasingly critical role in achieving business success

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Webinars

State of Consumer Technology and Durables Webinar

On 30 March our experts will address your most pressing questions on sales performance, supply shortages and changing consumer demands. Join us to make sense of current market dynamics.

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Webinars

The full 2021 Black Friday download

Talking Tech Webinar Q4 2021

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Webinars

Balancing sustainability and purpose with performance

Talking Tech Webinar Q3 2021

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Webinars

Decoding shortages, high demand and rising prices

Talking Tech Webinar Q2 2021

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Webinars

Today’s markets and tomorrow’s opportunities

Talking Tech Webinar Q1 2021

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Webinars

Know what happens next to emerge from the crisis stronger

Talking Tech Webinar Q4 2020

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Webinars

Analyzing the drivers and shapers of tech and durables markets

Talking Tech Webinar Q3 2020

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Articles

Inside the Minds of the Cross Realities (XR) Consumer

Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.

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Articles

Can premiumization in 2022 save Consumer Tech & Durables?

Is premiumization the strategy for selling products in 2022? Data suggests so, but as inflation rises, shoppers’ budgets are shrinking.

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Articles

How FMCG brands can capitalize on soaring eco-consumer spending power

How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!

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Articles

Trust in your data: Best practices for data hygiene

You’re only as good as your data — and data hygiene is how you maintain resilience in the face of today’s business challenges. Is your data leading you in the right direction?

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Articles

The future of work: Transitioning GfK to a flexible work environment

Along with consumer changes when COVID-19 hit, most of our 8,500+ employees pivoted to working from home (WFH) – and many of us continue to do so even today. Interacting with clients, interviewing job applicants, hosting events, and socializing have largely gone virtual. WFH became the starting point to shaping the future of work at GfK.

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Articles

Is your business resilient enough to handle the era of rapid change?

Today’s world changes fast, and organizations need to be agile to keep up. They need to respond to market fluctuations more quickly, but also to predict changes before they happen. Watch our recap video from Decode the Future to see how we explore real-time access to the latest data and intelligent automation.

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Articles

How brands can embrace the phygital reality trend

The global pandemic is accelerating the phygital reality trend (combining the physical and digital worlds), as consumers immerse themselves more deeply in virtual experiences that replicate the “real” world – whatever that may be these days.

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Articles

Smart home devices trends and insights for businesses

The smart home devices sector boomed in the second half of 2020 as consumers settled into life at home, focusing on purchases that made their extended time at home convenient, comfortable, and enjoyable. Here we explore the smart home devices trends that will shape the sector over the coming years.

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Articles

Future-proofing your business? Here’s how AI can help

Today’s world changes fast, and organizations need to be agile to keep up. They need to respond to market fluctuations more quickly, but also to predict changes before they happen.

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Infographics

Most popular tech products and home appliances for 2020-2021

The pandemic triggered huge shifts in consumer behavior, changing the way people live, work and interact. Home appliances in 2020-2021 have helped us turn our homes into places of work, education, and leisure as offices, schools, shops.

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Articles

A look into the future of smart home devices

The COVID-19 pandemic has made an impact on the future of smart home devices which sparked rapid adoption of smart products as consumers transform their living spaces into places of work, learning, and leisure.

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Articles

Future digital health trends: What brands need to know

COVID-19 has enhanced our focus towards digital health trends, accelerating the already flourishing connected health device market, which is expected to reach $44.2bn by 2024.1 Consumers are turning to wearable devices and biometric trackers so they can gain insight into important digital health data

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Articles

How sustainable brands are boosting consumer sentiment

Consumer concern about the environment is growing, with topics such as climate change and plastic waste dominating headlines.

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Articles

Why consumers flock to brands with a circular business model

Transitioning to a more circular business model could not only help you drastically to reduce your own environmental impact, but it could also empower your customers to play the active role that they increasingly crave – thereby increasing the attraction they feel towards your brand.

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Articles

The industries pushing the boundaries of AI predictive analytics

Artificial intelligence (AI) helps businesses find the competitive edge they’re seeking by extracting more value from data. By unifying and structuring this information across operations, AI has the power to embed innovation at the very heart of the business.

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Articles

Bringing experiential luxury into the post-pandemic home

Consumers are bringing the concept of luxury into the post-pandemic home, upgrading their domestic space with sophisticated home gadgets and appliances ranging from smart fridges to Nespresso machines.

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Articles

How AI insights are reshaping the organizational chart of the future

Artificial Intelligence (AI) is already providing a return on investment for many brands, with more than 80% of decision-makers, reporting that AI insights delivered business value in two years or less, and around 90% confirming that AI is driving growth.

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Articles

How brands can win consumers’ hearts in the new marketplace

In times of great need and uncertainty, consumers expect more from brands, and may be quick to judge those that fall short. How can brands deepen their value to consumers?

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Articles

How to avoid pitfalls in understanding your 3D customers

It is only by layering multiple data and insights to build up a 3D customer picture that you can predict where their sentiments are heading, what they may buy next, or even what they would buy now, if the alternative was presented.

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Articles

A Leap of Faith: Trusting AI can augment human decision making

We are in year two of the biggest pandemic in living memory. It took just a few weeks for lockdowns and other restrictions to change our lives beyond recognition.

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Articles

Can your business survive without Artificial Intelligence?

Artificial intelligence (AI) is fast becoming an essential tool for every organisation. Whether your business is scaling up, building resilience or trying to boost profit margins, AI has a vital role to play in today’s decision-making process.

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Articles

How can you outpace change with intelligence at speed?

We are in year two of the biggest pandemic in living memory. It took just a few weeks for lockdowns and other restrictions to change our lives beyond recognition.

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Reports

What’s going on with TV sales at this year's Euros?

Normally, the weeks leading up to the Euro Championships see fans buying new TVs. But this isn’t a normal year. GfK’s Jan Lorbach answers our questions on what's happening with TV sales and why - and what to look out for in the last half of the year.

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Reports

Is Augmented Reality influencing online shoppers' purchase decisions?

How far is Augmented Reality already influencing shoppers’ online purchase behavior, and what is the next big thing for AR in online retail?

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Reports

Premium

Get your weekly dose of essential sales insights - for free

Covering 9 countries, our Coronavirus Sales Radar report shows you at a glance which tech and durables categories have risen or fallen over the last shopping week.

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Webinars

Premium

Talking Tech Webinar: Today’s markets and tomorrow’s opportunities

Capitalize on seismic shifts in the tech landscape and consumer behavior. Watch the on-demand webinar.

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Reports

Europe's smart home dynamics and the 2021 growth opportunities

Looking at at the major smart home purchase trends across Europe in 2020, with deeper dives into UK, France and Netherlands.

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GfK’s Talking Tech Hub

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State of Consumer Technology and Durables Webinars

Read our latest "State of Consumer Technology and Durables" Report

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