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About GfK

GfK has more than 85 years of experience in combining data and science to help you make the right business decisions. Trust, impartiality, partnership and market expertise are part of our DNA. Our intellectual property is deep and extensive, while our proprietary data assets make us a unique and strategically important player in the data intelligence and analytics industry.

Signals from the noise

In a world of data overflow, disruption and misuse, picking up the right "signal from the noise" is key to success. Together with our attention to detail and advanced AI, we provide you with world-class analytics that deliver not just descriptive data but also actionable recommendations – helping to boost sales, as well as organizational and marketing effectiveness.

We provide knowledge that powers decisions for the shapers of tomorrow.

Our brand purpose

We turn knowledge from data and analytics into an engine for sustainable business growth.

Our brand pillars

Based on the following four pillars, our brand has earned the trust of the world's largest companies and leading brands. We deliver value to our clients through:

Trust

Highest competence with data management and quality

Signals from the noise

Actionable recommendations through analytics and technology

Knowledge and expertise

Deep understanding of the market, psychology and customer behavior

Always-on intelligence

Digital solutions that put data science at your fingertips

 This is how we promise “Growth from Knowledge”.

Our heritage

GfK is a global leader in data and analytics, providing consumer and market insights since 1934. From our inception we have placed our clients’ and partners’ trust at the core of our values. We are a company that leads with innovation – our highly experienced engineers, consultants and data scientists have continuously pushed industry boundaries with new methodologies and measurement technologies, to help our clients succeed.

Timeline EN@2x

GfK facts and figures

GfK is a digital organization with a global presence, headquartered in Germany.

60+

countries

We have a truly global footprint

8,000+

employees

We are a powerful workforce

10,000+

clients

We are a trusted company

3 million+

consumer panelists in 15 countries

We provide diverse insights

15 million+

products tracked

We have a broad portfolio

150,000+

retailer partnerships

We build strong relationships

2 million+

SKUs

We expand our database every year

+20%

CAGR in data volume

We steadily increased our data volume

Our executive leadership team

Peter Feld
CEO
(Chief Executive Officer)
In charge of defining GfK’s purpose, vision, strategy and culture. He is a member of the board of GfK SE.
Steve Midgley
CCO
(Chief Commercial Officer)
In charge of customer experience and revenue growth.
Sean O'Neill
CPO
(Chief Product Officer)
Accountable for impactful products and agile client-centric development.
Lars Nordmark
CFO
(Chief Financial Officer)
Accountable for transparency and compliance.He is a member of the board of GfK SE.
Jutta Suchanek
CHRO
(Chief HR Officer)
In charge of talent development and cultural transformation.
Joshua Hubbert
COO
(Chief Operations Officer)
Ensures trusted client operations.
Benjamin Jones
CTO
(Chief Technology Officer)
In charge of AI-enabled tech and data infrastructure, as well as cyber security.

Our social charter

As a global company, it is our responsibility to foster a working culture of trust and respect across the entire GfK network where no form of discrimination or harassment will be tolerated. All parties within the company commit to continuously support the development of a fair-minded work environment. The GfK Social Charter defines the social rights and ethic policies which guide our companies around the world. 

Download Social Charter

Our code of conduct

GfK has built a reputation for smart, relevant and reliable data thanks to our collective efforts over the past decades. Our revised Code of Conduct outlines how we work to preserve this status.

Download Code of Conduct

Learn more about how we can help power your decisions

Learn more