
We believe that the planet is at a crisis point environmentally. That's why we are determined to be a sustainable brand.
What we do as a company
As a global player, we have both a responsibility and an opportunity to act as a steward of the environment. We aim to follow and promote good sustainability practices, reduce the environmental impacts of all our activities, and encourage our people and partners to do the same. Our company doesn’t see a trade-off between commercial success and environmentally responsible behavior. Rather, we see the two as being inextricably linked.
At GfK, we are committed to establishing and maintaining systems to protect our company from negative impacts and to ensure we have a positive impact to our planet.
Real improvements based on real data
We know that we can only make the world a better place if we set ourselves ambitious goals. That is why we have increased the focus on our sustainability agenda and targets by calculating our carbon footprint annually to track our progress and take targeted action more quickly. We are rising to the challenges, we will improve through experience and will continuously seek feedback to move in the right direction.

We guarantee transparency by submitting ourselves to annual external evaluation
In 2022, we earned an EcoVadis Silver Medal and were placed in the top 5% of rated companies within our industry.
Our goals
Expand our sustainable practices
Continue to improve our sustainable practices across all areas as reflected by improvement in EcoVadis and CDP ratings.
Reduce our carbon footprint
Launch our global carbon off-setting initiative.
Use renewable energy
Increase our use of renewable energy, and standardize other energy-saving measures in offices globally.
Widen our sustainable procurement practices
Further incorporate sustainable principles into our procurement practices.
-
We can no longer ask whether we can afford to be environmentally conscious. The truth is we can’t afford not to be. Working to mitigate the effects of climate change and using natural resources wisely are essential to the health of our business, our society, and our planet.Jochen FranzHead of Strategic Projects and Sustainability Director for Procurement & Real Estate
Our actions

Rethinking our global office
Even before the global pandemic hit, we were already writing our flexible work policy to reduce the number of staff required to commute to the office daily.

Calculating our corporate carbon footprint
In the spring of 2021, we formed a team to conduct the company’s first-ever corporate carbon footprint (CCF) calculation. And, we've learned a lot.
.jpg?w=860&h=482&q=60&auto=format&auto=compress&fit=crop&crop=entropy)
Conserving energy
Our headquarter, 'Orange Campus', is fully powered by renewable energy. And, we implemented additional measures to conserve energy in our operations around the globe.

Reducing our waste
We are committed to reducing the waste we produce. That includes our IT equipment. In 2021, 996 assets were refurbished for reuse, and 3,877 assets were recycled for material recovery.