About GfK

Maximize your brand, campaign effectiveness and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence and predictive analytics.

The right products, audience, and timing are key to win. With our point of sales insights and advanced analytics, we help you adjust your tactics fast to maximize impact.

Manage your pricing strategy and tactics with a total market view. With advanced analytics react quickly, optimize promotions, monitor competitors, and identify new opportunities.

Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360⁰ view of your product's universe.

Determine pricing, promotion, marketing and merchandizing to drive sales across your portfolio. Make decisions fast with consumer trends, market and sales insights, combined with advanced analytics.

Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.

Activate your decision-making with comprehensive, accurate and up-to-date insights and advanced analytics. Access market, consumer and competitive intelligence to improve your planning.

Innovation, premiumization, performance, experience, simplification – understand these macro trends to maximize new and emerging opportunities in this crowded sector.

Shoppers are more empowered and demanding than ever. Understand market trends and consumer behavior. Plan how to best navigate factors such as convenience, concentration, experience and personalization.

State-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with media content on individual channels and cross media.

Influence purchasing decisions during any, and all, phases of the product lifecycle. Link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.

Deconstruct the purchase process to position your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity.

Understand consumers to transform their experience. Harness technology & innovation to differentiate your offer. Earn brand loyalty. Evaluate your performance vs the competition.

We monitor what products are selling, when, where and at what price – and by whom. We provide competitor intelligence, demand forecasting and analysis of product, price, promotion and distribution.

Boost your brand with a powerful combination of solutions to maximize brand health, performance and value. Benefit from insights from multiple data sources to understand how to grow your brand.

Our suite of marketing effectiveness solutions cut through the ‘noise’ to deliver clear and actionable insights so you can ensure your advertising message gets to the right people – everytime.

Understand consumers and shoppers with our propriety data sources and advanced analytics. Identify values and motivations, path to purchase and sales triggers that inform strategy and maximize sales.

Our solutions use state-of-the-art technologies and rigorous methodologies to track who is watching what, where and how they engage with content so brands can maximize ad campaigns.