Brand Unchained

Unleash the power of brand and unlock business performance


Containing key perspectives from experts across the Technology and Durables, Retail, FMCG and Automotive sectors, the Brand Unchained hub provides a global insight into the role of brand in business today.

Discover how you can liberate your brand; integrate its potential across functions and leverage the latest metrics to prove your brand's contribution to business performance.

Read the report

Executive summary


"Brands can have different positions in the market and business success lies in understanding both the volume and the premium you are achieving."
Corrine Moy, Global Vice President of Marketing Science at GfK.

How is your brand impacting your business success? Find out by reading our executive summary, which offers key sound bites from interviews with brand leaders around the world.

Read the executive summary

The age of the CMO


Bringing together a range of data and insights, this infographic explores the greatest challenges businesses face today. Find out how crucial the role of the CMO has become in steering business strategy, anticipating customer needs and behaviours.

Explore interactive infographic