Insights

What are the key 2022 trends in the Consumer Technology and Durables industry? Read our infographic to discover the latest insights to help you stay ahead of 2022.

Read our infographic about the major trends set to impact 2022.

It was a Black Friday like no other. But just how much were sales impacted? View our infographic to find out who the winners were this year.

Today’s retail sector moves at light speed. The pressure on commercial teams is intense and the task of optimizing sales performance and winning market share and trade deals harder than ever before. To hit your targets, you need to make the most of the critical moments in a product’s life cycle.

What are really important for consumers purchasing Technical Consumer Goods (TCG) such as washing machines, dryers and refrigerators?

A common data currency allows manufacturers and retailers to speak the same language.

The global market for technical consumer goods exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion. This is a four percent increase on the previous year.

Discounts during Black Friday week are becoming increasingly popular in Europe and beyond. Across the key markets Germany, UK, Italy, Spain, France, Poland, Brazil, Russia, 125% more turnover than in an average week was generated. Italy showed the most significant sales increase (+42%) compared to the 2017 Black Friday week and Brazilian shoppers spent the most (1.2 billion €).

Good health, financial security and control over one’s own life are more popular among older age groups as part of their vision of a good life. Explore further results - in our global study!

We asked 23,000 consumers online in 17 countries how important certain factors are, from a given list, when deciding what to eat or drink.

‘Quality time’ steps forward in people’s perception of what keeps them physically healthy. Discover our infographics.

Explore our infographic and find out more.

Download the full report of 80+ charts showing results by age, gender, income and children in household, for 17 countries.

Teenagers and higher-income households most likely to struggle with technology addiction. Find out more in our global study.

Smart connected major domestic appliances (MDA) like washing machines, dishwashers and tumble dryers are winning over Connected Consumers globally. Discover more about sales of smart MDA with our infographic.

Internationally, three times more people firmly agree than disagree in wanting more time over more money. Explore the full findings by country, gender, age and income.

Gaming creates considerable revenue worldwide, but especially in Western Europe. Discover what opportunities are offered by the gaming market with our infographic.

We asked 20,000 consumers globally which factors influence most their shopping decisions. Take a look at our infographic and get the answer.

Explore the different groups by income, age, and gender across 17 countries in our full report.

Take a look at our 'E-commerce continues to grow in Europe' infographic for more information on online/offline sales on product group and country level.

Explore our infographic to get the answer to this question.

Explore our infographic and see our findings by income, age, and gender across 17 countries.

Sales of major domestic appliances (MDA)* in Russia increased enormously during the last year. Take a look at our infographic 'Major domestic appliances in Russia: Is the market finally turning around?'.

With a few key considerations, you can optimize your leaflet promotions to deliver greater ROI. Take a look at our 'Creating effective leaflet promotions: Top five factors' infographic'.

Consumers tell us that they shop using both online and offline channels for different but complementary reasons. Take a look at our infographic and discover "How to win the 2017 shopper".

Consumers are ready for a compelling mobile payment experience - and less loyal than ever before! Download our infographic and get the latest trends.

2017 is set to be a turning point for virtual reality (VR). Download our infographic and get key facts why 2017 will be the prime time for virtual and augmented reality.

Manufacturers and retailers need to understand real-life wearable users to increase appeal. Download our infographic and find out where the market for wearables is headed in 2017.

In 2017, the hype about the fully connected smart home continues. Download our infographic and explore the top three reasons older Millennials monitor/control a device in their home.

The road ahead for autonomous cars is long and winding. Download our infographic and explore the four key challenges to achieving mass market take-up.

In our global study, 1 in 3 people across 17 countries say that latest driver technology is `very important´ to them. Download our infographics and explore the top 3 by country.

Explore our global study "Willingness to share personal data" and find out which countries lead for people willing to share data.

How can you attract the attention and influence the purchasing decisions of savvy Leading Edge Consumers? Find the answer in our infographic!

Our GfK Point of Sales Tracking data shows that online sales of Technical Consumer Goods (TCG) in Europe continued to grow. Explore our infographic for more key facts.

In the run up to Christmas, it is good to see that habits of generosity are still strong. Are you interested in which countries people help others at least once a month? Read more!

Which physical conditions do people worry most about having, either now or as they age? There are key differences by country.

We have developed a tool that enables you to have a thorough understanding of what consumers do both on and offline, in order to gain intelligence into the crucial ‘why’ of their actions. Accompany Jess on her purchase journey to find out how we can analyse various details about a specific journey to show a true picture of the consumer.

The biggest challenge facing fashion and non-food retailing today is conversion. If you understand your shoppers' path to purchase, you can increase your opportunities to convert browsers to buyers. Find out how.

Our clients tell us that the biggest challenge facing them in fashion and non-food retailing today is conversion. Do you understand your shoppers’ path to purchase?

Our latest point of sales data shows that today's gardeners are more and more connected with their garden.Check out our new infographic for latest gardening trends and market developments.

Our new infographic on Virtual Reality updates you on the current state of consumer interest for this new technology: find out how sales of headmounts and action cams, consumer's buying intention and the applications of Virtual Reality are developing.

GfK Disease Atlas real-world insights reveal gaps between patients and healthcare providers.

Internationally, women are most likely to want better décor; men better size and layout.

Mobile internet access is increasingly becoming not just the first option, but also the preferred way for a large proportion of the online population across Asia Pacific to get connected. In fact, accessing the internet via the smartphone has become a daily activity for over 80 percent of some of the region‘s connected population. What are their media habits and what do they do on their smartphones? How are they engaging their favourite brands online?

One in three of the online population across 21 countries are ‘always concerned’ about their safety and security.

Consumers are agreed on the ease and speed paying by mobile, but the appetite for it is growing slowly. Find out how Connected Consumers think about mobile payment.

We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.

Fashion and lifestyle is more affected by globalization and digitization than virtually any other industry. So what can retailers at large learn from those at the sharp edge? Discover the four key trends.

We asked the online population in 22 countries about how strongly they agree or disagree with the statement, "To me, it is important to always be reachable wherever I am".

We’re on the cusp of a revolution in fashion retailing. Today’s connected environment means every fashion brand has to become a retailer too. We may think that mobile is the cause of the big disruptions, but we believe there is more radical change to come.

Cyber security has the potential to affect all Connected Consumers and businesses, but our experience shows that not all businesses are taking the steps needed to be protected.  Explore more about connected financial services

Today’s Connected Consumers are demanding. If they don’t receive the service they expect, they are empowered to move their custom. How can established financial institutions ensure they stay relevant and address the competitive threat posed by fintech players and others?

The world might be omnichannel, but not all customers use all channels. What do you need to do to ensure your financial services brand reaches consumers via the right channel at the right time?

Is your business ready to maximize the smart home? Start by understanding what consumers say they want and expect from you.

Connected Consumers in APAC seek the best of both worlds. Shoppers in China are the most likely to embrace omnichannel shopping – seven in ten (71%) shop both online and in-store. Australian shoppers are the most likely to shun online: almost two thirds (62%) shop exclusively in-store. In contrast, Indian’s lead the way in online shopping with almost one quarter (23%) shopping the category exclusively online. Find out more in our latest infographic.

How strongly does the online population in each of 22 countries agree or disagree with the statement “I want to enjoy life today and will worry about savings and investments later”?

Which European markets offer the most potential for online sales of technical consumer goods? Download the infographic below and find out.

Shoppers expect prices to be the same, wherever they buy.

Mobile is revolutionizing shoppers’ expectations of convenience.

Let shoppers shape your offer to nurture loyalty.

Your mission is to become curators of choice in-store.

The 3 most important company responsibilities today are providing good jobs, good quality products and being environmental.

Almost a quarter of online consumers say virtual interactions can be as good as being there in person.

To help you prepare for future consumer demand, we have chosen the ten key Tech Trends we believe will have the most impact on consumer needs and behavior in 2016 and beyond.

With the rise of mobile and digital, marketers are allocating more and more of their advertising budget to these areas. Measuring digital metrics (GRP, CTR, CPC,…) is good but not enough to see if your digital ad campaign was successful. Learn more about the real impact of your digital ad campaign.

Findings released by GfK from a 22- country survey show that women spend an average of almost five hours a week on personal grooming. while men spend just over three hours. But what are the major reasons that motivate people to try to look their best?

In this infographic we look specifically at the key digital products and how they performed.​​​​​​​​​​​​​​​​​

What are the major causes of stress in consumers’ everyday lives? And are there differences between countries, age groups and genders? Take a look at our findings across 22 counties.

With a number of new technology gadgets being launched this summer, this is the perfect time for investigating how important the look and style of a technology product is to consumers, in deciding which one to buy.

"Digital natives" have serious concerns about delivery costs, the security of their personal details and prefer to experience products before they make a purchase.

Many technology companies are offering services that enhance the cloud experience – whether it is increased security or customizable services, such as digital photograph albums which can easily be shared with friends or family.

Allegiances to specific brands and retailers are waning. Shopping is increasingly about convenience and shoppers favor those brands that are there when they need them.

Did you know that young shoppers want to get up close and personal with brands but worry but worry about the safety of their personal information online.

Our global research shows that shoppers behave very differently by country so a one-size-fits-all multichannel approach simply won't deliver for you or your customers.

The busy pace of life is a popular complaint for many people. But findings released by GfK show that the majority of people internationally say they are satisfied with the amount of leisure time that they have.

Satisfaction with your looks: Country comparison

With the 45th World Earth Day happening on 22 April, our survey findings show how important environmental values are to people internationally - by country, by gender and by age.

Which countries are top of the cooking charts? Which nationalities and gender spend the most time cooking? Which are most passionate about food and cooking? And which are most experienced and knowledgeable?

What activities are shoppers doing on their mobile phones, while they are in a store? Find out how countries, age groups and men/women differ!

What measures are people taking to maintain their physical health?For our global survey, GfK interviewed more than 28,000 consumers in 23 countries. Are you interested in the results? Find out more!