Today’s technology and durables buyers are highly informed, discerning, and experience-driven, so it’s no wonder that 65% of consumers believe they are more in control when making purchases.
We’ve identified five macro trends that fuel growth today, and that will do so into the future.
- Performance: How can I ensure I offer the right features to deliver rich experiences?
- Premiumization: Are my products aspirational? Do they deliver the desired pampering and indulgence consumers seek?
- Simplification: Are my products delivering convenience? How can I embrace the trend?
- Borderless Shopping: Is my brand and product portfolio present on every channel? Am I reaching all my target audiences?
- Innovation: Is my innovation investment working for the business? Do I need to refocus?
By understanding and realizing these trends together, we can answer your key business questions to maximize existing trends and emerging opportunities.
Let us help you at every stage of the purchase journey so you stand out in this highly competitive market.