Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
Digital technologies have changed the way consumers approach driving, from automated parking and steering to monitoring car stats via digital devices. This evolution has affected every aspect of the retail and market scene. Today's techno-savvy consumers use apps and social media to feel a sense of belonging and connectedness. These expectations also apply to the automotive industry.
Thanks to advancements in technology, the smart home concept is now a reality. But why has consumer uptake been so slow? We asked 7,000 consumers from 7 markets for their thoughts on the smart home.
Today’s connected consumer demands a great experience throughout the entire purchase journey – and that includes the after-sales service. In the short term that means brands need to get the basics right and provide an easy-to-use way to resolve customer issues and problems that arise after purchase.
Already a flourishing market, tire sales in the Middle East are poised for growth, driven by the high GDP of Middle Eastern countries, rising population and government investments in road infrastructure.
In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. The center stack or head unit where that LCD usually lives is an area of amazing innovation in cars at the moment. So just what do drivers think they’ll want from their in-car entertainment systems in the future? And how does that differ by market?
In today’s multi-screen environment brands have more opportunity to engage with viewers - the challenge is that there are many different viewer journeys to understand. Today’s viewing habits are fragmented across many screens, and this trend is only going to deepen.
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