Insights, Data Science, Analysis Blog & Business Intelligence

12.10.2021

White papers

Shoppers prefer organic – what’s new?

This white paper provides insights into the world of organic goods, how this has changed in recent years and the expected trends to come.

25.08.2021

White papers

Pricing and promotion in 2021: Six steps to success in Q4

Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.

23.06.2021

White papers

Against all odds: Successful sales planning for Black Friday

Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.

17.02.2021

White papers

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Explore the key developments of E-Commerce in FMCG and how this affects retailers.

17.02.2021

White papers

Discounter on the Rise

Learn how Discounters are growing on a global scale and find out if the trend is expected to last. Read it now!

05.11.2020

White papers

Media, advertising and the global pandemic

Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.

02.11.2020

White papers

Fit for tomorrow: Analyzing locations

Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.

05.09.2017

White papers

Engage financial services consumers with instant access to GfK's FRS ...

GfK has released a portfolio of financial segments from its industry-leading Financial Research Survey (FRS).

07.07.2017

White papers

White Paper: Geomarketing for automotive retail

Digital technologies have changed the way consumers approach driving, from automated parking and steering to monitoring car stats via digital devices. This evolution has affected every aspect of the retail and market scene. Today's techno-savvy consumers use apps and social media to feel a sense of belonging and connectedness. These expectations also apply to the automotive industry.

18.09.2016

White papers

Radio Audience Measurement in the era of the Connected Consumer

In this paper, we're going to outline some of the different approaches to RAM, the new technologies, and their advantages and disadvantages.

31.05.2016

White papers

Making the smart home a reality

Thanks to advancements in technology, the smart home concept is now a reality. But why has consumer uptake been so slow? We asked 7,000 consumers from 7 markets for their thoughts on the smart home.

22.09.2015

White papers

After sales service

Today’s connected consumer demands a great experience throughout the entire purchase journey – and that includes the after-sales service. In the short term that means brands need to get the basics right and provide an easy-to-use way to resolve customer issues and problems that arise after purchase.

21.09.2015

White papers

Big questions, big answers.

Will harnessing smart data for audience analytics save the broadcast industry?

23.07.2015

White papers

Where are the tire tracks leading us to?

Which ASEAN markets will follow Indonesia and experience strong growth? And what will this mean for the car tire market in the region?

25.06.2015

White papers

What drivers want

Understanding what features drivers want in their connected car

16.06.2015

White papers

Drive me happy - how drivers feel behind the wheel and what affects ...

Can the connected car meet drivers’ emotional needs and deliver the “feel good” factor? Find out what makes drivers happy.

16.03.2015

White papers

Trends in the Tire Market in the Middle East

Already a flourishing market, tire sales in the Middle East are poised for growth, driven by the high GDP of Middle Eastern countries, rising population and government investments in road infrastructure.

18.02.2015

White papers

Destination Digital

Six key lessons for the travel industry about hybrid customer behaviorhttp://www.gfk.com/Documents/whitepaper/2015-Travel-Digital.pdf

20.01.2015

White papers

in-car entertainment: what drivers want and expect

In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. The center stack or head unit where that LCD usually lives is an area of amazing innovation in cars at the moment. So just what do drivers think they’ll want from their in-car entertainment systems in the future? And how does that differ by market?

18.01.2015

White papers

Technology has reinvented how consumers watch TV

In today’s multi-screen environment brands have more opportunity to engage with viewers - the challenge is that there are many different viewer journeys to understand. Today’s viewing habits are fragmented across many screens, and this trend is only going to deepen.

Insights

Shoppers prefer organic – what’s new?

Pricing and promotion in 2021: Six steps to success in Q4

Against all odds: Successful sales planning for Black Friday

The Pandemic Boost for E-Commerce in FMCG in Europe – Will it last?

Discounter on the Rise

Media, advertising and the global pandemic

Fit for tomorrow: Analyzing locations

Engage financial services consumers with instant access to GfK's FRS ...

White Paper: Geomarketing for automotive retail

Radio Audience Measurement in the era of the Connected Consumer

Making the smart home a reality

After sales service

Big questions, big answers.

Where are the tire tracks leading us to?

What drivers want

Drive me happy - how drivers feel behind the wheel and what affects ...

Trends in the Tire Market in the Middle East

Destination Digital

in-car entertainment: what drivers want and expect

​​​​​Technology has reinvented how consumers watch TV

Technology has reinvented how consumers watch TV