17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
05.11.2020
White papers
Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.
02.11.2020
White papers
Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.
05.09.2017
White papers
GfK has released a portfolio of financial segments from its industry-leading Financial Research Survey (FRS).
07.07.2017
White papers
Digital technologies have changed the way consumers approach driving, from automated parking and steering to monitoring car stats via digital devices. This evolution has affected every aspect of the retail and market scene. Today's techno-savvy consumers use apps and social media to feel a sense of belonging and connectedness. These expectations also apply to the automotive industry.
18.09.2016
White papers
In this paper, we're going to outline some of the different approaches to RAM, the new technologies, and their advantages and disadvantages.
31.05.2016
White papers
Thanks to advancements in technology, the smart home concept is now a reality. But why has consumer uptake been so slow? We asked 7,000 consumers from 7 markets for their thoughts on the smart home.
22.09.2015
White papers
Today’s connected consumer demands a great experience throughout the entire purchase journey – and that includes the after-sales service. In the short term that means brands need to get the basics right and provide an easy-to-use way to resolve customer issues and problems that arise after purchase.
21.09.2015
White papers
Will harnessing smart data for audience analytics save the broadcast industry?
23.07.2015
White papers
Which ASEAN markets will follow Indonesia and experience strong growth? And what will this mean for the car tire market in the region?
25.06.2015
White papers
Understanding what features drivers want in their connected car
16.06.2015
White papers
Can the connected car meet drivers’ emotional needs and deliver the “feel good” factor? Find out what makes drivers happy.
16.03.2015
White papers
Already a flourishing market, tire sales in the Middle East are poised for growth, driven by the high GDP of Middle Eastern countries, rising population and government investments in road infrastructure.
18.02.2015
White papers
Six key lessons for the travel industry about hybrid customer behaviorhttp://www.gfk.com/Documents/whitepaper/2015-Travel-Digital.pdf
20.01.2015
White papers
In a competitive global marketplace, one key way for auto manufacturers to keep customers satisfied is to anticipate and meet their future wants and desires. The center stack or head unit where that LCD usually lives is an area of amazing innovation in cars at the moment. So just what do drivers think they’ll want from their in-car entertainment systems in the future? And how does that differ by market?
18.01.2015
White papers
In today’s multi-screen environment brands have more opportunity to engage with viewers - the challenge is that there are many different viewer journeys to understand. Today’s viewing habits are fragmented across many screens, and this trend is only going to deepen.