Media and Entertainment

A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im

A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.

Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

Build campaigns that reach your consumers and drive results. Insights to plan, execute, and measure successful marketing campaigns.

Understand what consumers think of your brand’s strengths and refine the way you communicate your portfolio’s benefits to succeed in reaching your audience.

Combining innovative technology and high quality panels to deliver best-in-class TV measurement. Capture audience behavior and drive advertising effectiveness.

Pioneering techniques of radio measurement, providing mobile metering technologies and advanced hybrid methodologies to support advertising.

Capture what your audience is reading across all published media with GfK Published Media Measurement.

Capture your audience across all your digital inventory – from TV to radio, print to online with our Digital Audience Measurement.

Get rich, fully integrated insights on your campaign's performance. Leverage OTT/TV + social media mix for end-to-end campaign insights.

A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.

GfK Communication Tracking helps you understand the impact of your creative and media plan so you can assess the performance of your advertising. Evaluate how your creative resonates with your target audience on TV, online and in other media, to identify the channels with the biggest impact on your brand uplift and maximize your ad spend return on investment.

GfK CoMonthly tracking of UK consumers’ views of their finances and the economy now and for the next 12 months.

Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.

An objective benchmark for measuring retailer and sales performance. Understand how your turnover compares to market potential to exploit sales of your product or service.

Find the best locations for your store network. Assess each site so its ‘ on its own and reinforces the effectiveness of your retail network as a whole.

Identify, aggregate and analyze "dark" marketing campaigns across the digital and social media ecosystem. Track highly targeted ads invisible to the wider public and optimize your campaigns in real time.

Create a better sales structure to align your field sales activities with current market and company realities and optimize your territories.

Choose an optimal distribution partner network to maximize sales. Measure your network’s performance. Understand the interplay of market conditions and location attributes.

Provides a deep understanding of your consumers’ motivations, needs and attitudes with clear guidance on how to win your target segments.

Investigation of the power consumption of households with HEMS (Home Energy Management System). This product is available only in Japan.

Understand Subsription Video on Demand viewing patterns and behaviors on the major platforms. Topline access for other platforms. Title and respondent-level analysis.

The crowd funding database provides insights of demand for new tech products and forecasts of future trends. This product is available only in Japan.