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Peak Season Report 2020
If you know what consumers need, you will win in the weeks ahead.
Inside our Peak Season 2020 Report, you’ll find insights on:
- Consumers’ shopping behavior has changed. Have you adjusted accordingly?
- How people are shopping in 2020
- The rise of ‘need-fueled’ commerce
- Pricing strategies for peak season
- And more...
- Consumers’ shopping behavior has changed. Have you adjusted accordingly?
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GfK Webinar: Talking Tech
Understand today, plan for peak weeks ahead
How is the industry performing, which segments have won, and which have lost, what’s driving demand, and what’s the outlook for the sector?
To find the answer to these questions and more, listen to the webinar to hear the latest insights drawn from our distribution and point of sales intelligence on:
- Disruption: Tech and durables market performance in H1 2020 and the recent recovery phase
- Acceleration: Winners and losers as trends are propelled forward, from ecommerce to product development
- New business reality: Supply chain and sales indicators for the crucial promotional period ahead
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If you know this Black Friday will be like no other,
you can take advantage like no other.Insights Article
How changes in shopping habits will affect your biggest sales season of the year.
- Want vs. need:
The uncertainty means that shoppers are switching from an ‘I want’ to an ‘I need’ mentality, buying items that they urgently need to cope with their new reality. - Home sweet stay-at-home:
The stay-at-home nature of the current crisis presents great opportunities in the coming promotional season for brands in home-related categories. - The rise of click-and-mortar:
There has been a surge in online shopping, with pure online retailers growing by 33%. ‘Click and mortar’ retailers have been thriving even more.
- Want vs. need:
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If you know what sold on Black Friday, you can plan for the holiday season
Early start for premium-led promotion in peak season 2020
With Black Friday coinciding with a second wave of coronavirus and government-imposed lockdowns in many parts of the world a lot of the trends observed since the beginning of the pandemic again rang true. Our latest article offers:
- Data insights from this year’s Black Friday showing that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus
- A Q&A with GfK’s Category Head for Market Intelligence David Lewis who’s sharing intelligence on pricing and promotional dynamics in the telecoms sector
Knowing what to promote, to whom, at what price, on what channels and when is vital to success. Short-term decision-making requires up-to-date market intelligence. GfK’s Weekly Market Intelligence gives you the foundation you need to stay on top of the volatility.
Monitor your entire supply chain, including which products are sold to each point-of-sale channel and at what price in the distribution market, down to a single SKU-level in one click. Benchmark your performance against competitors, maximize your sales impact, and measure channel ROI.
Link consumer perceptions of your brand with your market performance using robust insights from GfK. Leverage consumer perceptions to strengthen your strategic position and ensure future growthm as well as monitor and improve your brand performance.
Get robust and stable customer insights and segmentations based on values, lifestyle, buying behavior, future world outlook and concerns, and affinity for tech. Available in a variety of formats, including syndicated reports, 24/7 online data access, consulting services tailored to your custom questions, and more.
Get a complete view of purchasing behavior, detailed channel analysis, and in-depth retailer performance. This scale of insight combined with GfK’s industry-leading, point-of-sale data - all bundled in an always-on, always checkable dashboard will help you to take your strategies to the next level.
Available in 42 European countries at detailed regional levels, along with seamlessly matching data to inhab- itants and households, and digital maps. Includes the GfK Corona Impact Index, which illustrates the extent to which European countries have suffered as a result of the effects of COVID-19.
Rooted in data, powered by AI and validated by experts, gfknewron delivers predictive analytics at the right moment in time for you. Elevate your business performance with recom- mendations and forecasts customized specifically for you. Conquer the challenges, tackle the competition, and make winning decisions - fast.
GfK Daily Pricing Monitor is a fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector. It gives leading manufacturers, mobile network operations and retailers always-on insights and the opportunity take full control of pricing and proposition decisions.
