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Keep up-to-date with promotional events in the tech and durables sector. Because if you know, how to maximize sales during the year’s peak weeks, you will exceed your ambitious targets.
About a third* of all consumer spending happens between early November and just after the holiday season. This time can make or break your sales success.
You need to be prepared to maximize your sales during the year’s key promotional events. To outsmart your competitors, grow your market share and drive brand loyalty.
In our Peak Season Hub you’ll find reliable, up-to-date insights into all aspects of the shopping process – market developments, shopping behavior, pricing and promotion strategy, and consumer trends.
Check back regularly for new articles, or simply subscribe to get the latest insights sent directly to your inbox.
Based on critical, up-to-date consumer and market insights this white paper helps you to validate your strategies against the latest developments and stay informed and ready to tackle this high-risk, high-reward Q4.
It identifies four keys to Peak Season 2021 success
Make sure you follow our six steps to success this peak season to have the maximum chance of being consumers’ brand, product, or retailer of choice:
This five-minute read covers:
Our expert Norbert Herzog discusses key trends he has observed unfold, and ways to address them. Get answers based on GfK’s unique evidence-based perspective on this crucial time for manufacturers and retailers.
Our local teams are on the pulse of how Black Friday impacts consumers in their markets. Ready for a deep dive into your target market? Check out the latest (partly in local language):
Insights for our peak season content come from a range of GfK products, all of which can help you power your business strategies and tactical decisions during these peak weeks and beyond. Learn more to find the solutions that are right for you:
Knowing what to promote, to whom, at what price, on what channels and when is vital to success. Short-term decision-making requires up-to-date market intelligence reports. GfK’s Weekly Market Intelligence gives you the foundation you need to stay on top of the volatility.
Monitor your entire supply chain, including which products are sold to each point-of-sale channel and at what price in the distribution market, down to a single SKU-level in one click. Benchmark your performance against competitors, maximize your sales impact, and measure channel ROI.
GfK Daily Pricing Monitor is a fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector. It gives leading manufacturers, mobile network operations and retailers always-on insights and the opportunity take full control of pricing and proposition decisions.
Get robust and stable customer insights and segmentations based on values, lifestyle, buying behavior, future world outlook and concerns, and affinity for tech. Available in a variety of formats, including syndicated reports, 24/7 online data access, consulting services tailored to your custom questions, and more.