We are in the busiest weeks of the year. 20% of all consumer spending is happening in the time between Black Friday and just after the holiday season. This time can make or break your sales success.
But this peak season isn't like any other. The events of 2020 have completely unended consumer purchase behavior. Are you prepared to maximize your sales during the year’s key promotional events? Can you outsmart your competitors? Grow your market share? Drive brand loyalty? To do so, you need reliable, up-to-date insights into all aspects of the shopping process - market trends, shopping behavior, pricing and promotion strategy, and consumer trends. Stay up to date with our Peak Weeks hub to get insights to:
How is the industry performing, which segments have won, and which have lost, what’s driving demand, and what’s the outlook for the sector?
To find the answer to these questions and more, listen to the webinar to hear the latest insights drawn from our distribution and point of sales intelligence on:
How changes in shopping habits will affect your biggest sales season of the year.
With Black Friday coinciding with a second wave of coronavirus and government-imposed lockdowns in many parts of the world a lot of the trends observed since the beginning of the pandemic again rang true. Our latest article offers:
Our local teams are on the pulse of how Black Friday impacts consumers in their markets. Ready for a deep dive into your target market? Check out the latest (partly in local language):
Have Britain's shoppers already bought what they need this year, when we were forced to work, entertain and cook at home at the start of this year? Or is Black Friday going to be bigger than ever?
As pointed out by the Black Friday 2020 survey: more online and less discounts that we carried out this year.
Discover how consumers' shopping habits are changing as a result of the Coronavirus pandemic and how they are preparing for Black Friday.
The current lockdown in Belgium will shake things up within the retailer landscape. Discover how sales are going to be distributed as Black Friday approaches.
With 16 percent of consumers agreeing this is a favourable time to make a big purchase and 10 percent agreeing they plan to make a big purchase for the home, this period is a major opportunity for technical goods brands.
Insights from our Black Friday content come from a range of GfK products, all of which can help you power your business strategies and tactical decisions during these peak weeks and beyond. Learn more to find the solutions that are right for you:
Knowing what to promote, to whom, at what price, on what channels and when is vital to success. Short-term decision-making requires up-to-date market intelligence. GfK’s Weekly Market Intelligence gives you the foundation you need to stay on top of the volatility.
Monitor your entire supply chain, including which products are sold to each point-of-sale channel and at what price in the distribution market, down to a single SKU-level in one click. Benchmark your performance against competitors, maximize your sales impact, and measure channel ROI.
Get robust and stable customer insights and segmentations based on values, lifestyle, buying behavior, future world outlook and concerns, and affinity for tech. Available in a variety of formats, including syndicated reports, 24/7 online data access, consulting services tailored to your custom questions, and more.
Get a complete view of purchasing behavior, detailed channel analysis, and in-depth retailer performance. This scale of insight combined with GfK’s industry-leading, point-of-sale data - all bundled in an always-on, always checkable dashboard will help you to take your strategies to the next level.
Available in 42 European countries at detailed regional levels, along with seamlessly matching data to inhab- itants and households, and digital maps. Includes the GfK Corona Impact Index, which illustrates the extent to which European countries have suffered as a result of the effects of COVID-19.
Rooted in data, powered by AI and validated by experts, gfknewron delivers predictive analytics at the right moment in time for you. Elevate your business performance with recom- mendations and forecasts customized specifically for you. Conquer the challenges, tackle the competition, and make winning decisions - fast.