Consumer Goods

Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.

Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.

A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im

We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.

A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.

Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.

Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

Build campaigns that reach your consumers and drive results. Insights to plan, execute, and measure successful marketing campaigns.

Understand what consumers think of your brand’s strengths and refine the way you communicate your portfolio’s benefits to succeed in reaching your audience.

Get rich, fully integrated insights on your campaign's performance. Leverage OTT/TV + social media mix for end-to-end campaign insights.

A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.

Consumers are changing their values and shopping behaviors due to environmental concerns. We provide multinationals, local manufacturers, and retailers insights to respond accordingly.

Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.

GfK Communication Tracking helps you understand the impact of your creative and media plan so you can assess the performance of your advertising. Evaluate how your creative resonates with your target audience on TV, online and in other media, to identify the channels with the biggest impact on your brand uplift and maximize your ad spend return on investment.

Get a clear view of the optics marketplace. Bring your market into focus with data & insights from the GfK Optics Panel.

GfK CoMonthly tracking of UK consumers’ views of their finances and the economy now and for the next 12 months.

Looking for new product testing data, insights & reports? GfK integrates behavioural data to product testing to generate new, valuable insights.

Want to understand your target group better? We bring all relevant dimensions together to an integrated 360° profile of your target group.

Want to understand the purchase drivers around a category? GfK helps you identify these to unlock the value potentials for your categories.

Looking to track your competitors? Define the position of retailers on the market to assess potential threats and outpace competitors

US-specific NSL uses shoppers’ weekly transactions to evaluate the effect of in-store promotions on brand loyalty. Two years of sales data are measured on a rolling basis.

Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.

An objective benchmark for measuring retailer and sales performance. Understand how your turnover compares to market potential to exploit sales of your product or service.

Find the best locations for your store network. Assess each site so its ‘ on its own and reinforces the effectiveness of your retail network as a whole.

Identify, aggregate and analyze "dark" marketing campaigns across the digital and social media ecosystem. Track highly targeted ads invisible to the wider public and optimize your campaigns in real time.

Create a better sales structure to align your field sales activities with current market and company realities and optimize your territories.

Choose an optimal distribution partner network to maximize sales. Measure your network’s performance. Understand the interplay of market conditions and location attributes.

Provides a deep understanding of your consumers’ motivations, needs and attitudes with clear guidance on how to win your target segments.

Understand Subsription Video on Demand viewing patterns and behaviors on the major platforms. Topline access for other platforms. Title and respondent-level analysis.

The crowd funding database provides insights of demand for new tech products and forecasts of future trends. This product is available only in Japan.