Insights, Data Science, Analysis Blog & Business Intelligence

15.06.2022

Reports

GfK study: European retail in 2021 and 2022

Download our free study and find out more about trends and key indicators related to European retail.

16.03.2022

Reports

Artificial intelligence report

Business of the future: Striking a balance between humans and machings

24.11.2021

Reports

State of Consumer Technology and Durables Report

Consumer and market intelligence to shape your 2022 business strategies

20.07.2021

Reports

COVID-19 - Changes in online behavior across LATAM and Europe Q1/Q2

How are online use categories recovering across LATAM and Europe after lockdown? Download our free bi-monthly report

30.06.2021

Reports

Take a fresh look at Asia’s top economies

Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease. Get a free sample report.

16.06.2021

Reports

Download our Behavior Change insights report

Understand how forces impact consumer attitudes and decisions so that you can come out on top.

19.04.2021

Reports

Profiling consumers through advanced digital behavior measurement

Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).

18.03.2021

Reports

Pre vs. During COVID-19 - Changes in time spent online (Germany)

Free GfK Report:Online FMCG: Light vs. medium/heavy buyers in Germany. Which categories of online use have increased and decreased pre and during COVID-19?

23.11.2020

Reports

Peak Season Report 2020

Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.

29.10.2020

Reports

COVID-19 - Changes in online behavior across LATAM - September

How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report.

29.10.2020

Reports

COVID-19 - Changes in online behavior across Europe - September

How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

23.09.2020

Reports

Know how sustainability concerns impact shopping behavior

Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

12.08.2020

Reports

COVID-19 - Changes in online behavior across LATAM - June

How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.

12.08.2020

Reports

COVID-19 - Changes in online behavior across Europe - June

How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.

26.06.2020

Reports

GfK Coronavirus Recovery Atlas: forward mapping for the new market ...

Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated with 34 data charts and tables.

22.06.2020

Reports

COVID-19 - Changes in online behavior across LATAM

Which categories of online use are increasing and decreasing across LATAM?

05.06.2020

Reports

COVID-19 - Changes in online behavior across Europe

Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and Social Networks is up.

03.06.2020

Reports

GfK Coronavirus Recovery Report

As we progress through the pandemic towards what will become the ‘new normal’, you need accurate, trustworthy and timely data on rapidly changing market dynamics. Download this report for its facts and insights drawn from our extensive and ongoing research on consumer sentiment, shopping behavior, retail markets and channel dynamics.

08.05.2020

Reports

GfK Coronavirus Crisis Sales Radar

Get weekly updates - each report gives you the essential category sales data from the last week – covering 9 countries. Subscribe now.

15.04.2020

Reports

GfK Consumer Pulse Report

Understand your consumers to identify opportunities and mitigate risks during the COVID-19 crisis and beyond.

24.10.2019

Reports

Global report: Plastic waste avoidance “Who cares? -Who does?”

Register for a sample report and explore in more detail.

10.05.2019

Reports

Timely reports from GfK Consumer Life

These reports contain information from our 2018 study and prior years, which cover 21 countries around the globe, beginning with consumers ages 15 and up.

06.08.2018

Reports

The myth of Millennials – truly an unpredictable target group?

The GfK Millennial Report is now available.

10.07.2017

Reports

Tech Trends 2017 Vol. 2: Latest technologies and a growing 5G trend

We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.

01.03.2017

Reports

Five Tech Trends you can’t afford to ignore in 2017

The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report

08.11.2016

Reports

Weighing the value of patient-reported outcomes (PROs) from all ...

Let’s explore: regulatory requirements to patient-centered market access.

08.11.2016

Reports

Key factors impacting consumption of stents in hospitals

Manufacturers of medical products are challenged by a frequently-changing and competitive market environment. In order for manufacturers to stay ahead of the competition, they need to fully understand the market landscape and their competitive field.