Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease. Get a free sample report.
Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).
Free GfK Report:Online FMCG: Light vs. medium/heavy buyers in Germany. Which categories of online use have increased and decreased pre and during COVID-19?
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.
Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated with 34 data charts and tables.
Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and Social Networks is up.
As we progress through the pandemic towards what will become the ‘new normal’, you need accurate, trustworthy and timely data on rapidly changing market dynamics. Download this report for its facts and insights drawn from our extensive and ongoing research on consumer sentiment, shopping behavior, retail markets and channel dynamics.
These reports contain information from our 2018 study and prior years, which cover 21 countries around the globe, beginning with consumers ages 15 and up.
We thought it was time to take another look at the hottest technologies impacting consumers’ lives and talk about a brand new trend which is set to transform today’s global industries and businesses.
The pace of change driven by new technologies never slows. For our latest thinking on how five key trends will impact Connected Consumers now and next, explore our full Tech Trends 2017 report
Manufacturers of medical products are challenged by a frequently-changing and competitive market environment. In order for manufacturers to stay ahead of the competition, they need to fully understand the market landscape and their competitive field.
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