A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.
Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.
Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies. B2B & B2C
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im
We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.
Measuring the effectiveness of digital or cross-media advertising campaigns across all offline and online touchpoints. Provides reach per media and emotional response.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.
Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets
Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.
The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.
Using AI and proprietary models, we complete and enrich loyalty card data with information from our Consumer Panel to predict socio-demographic and behavioral attributes.
Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.
Single source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.
Accurate details on product features and technical specs converted into product data catalogs for web, inventory databases & ERP systems for the tech & durables categories
A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.
With plastic waste being the number 1 environmental concern amongst Europeans, how should manufacturers and retailers respond to changing consumer behavior and values?
Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.
Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.
An objective benchmark for measuring retailer and sales performance. Understand how your turnover compares to market potential to exploit sales of your product or service.
Find the best locations for your store network. Assess each site so its ‘ on its own and reinforces the effectiveness of your retail network as a whole.
Create a better sales structure to align your field sales activities with current market and company realities and optimize your territories.
Choose an optimal distribution partner network to maximize sales. Measure your network’s performance. Understand the interplay of market conditions and location attributes.
Understand Subsription Video on Demand viewing patterns and behaviors on the major platforms. Topline access for other platforms. Title and respondent-level analysis.
A single source, easy-to-use and comprehensive standardized product data catalogs and new releases sold in the US market. Includes product datasheets, EAN and MPN numbers.
The crowd funding database provides insights of demand for new tech products and forecasts of future trends. This product is available only in Japan.
We aggregate and synthesize sales, unit values and ASP at SKU level for hundreds of brands in our huge global POS database, to deliver up-to-date product demand data.
Detailed, standardized, accurate & up-to-date product information for channel partners-retailers, distributors, resellers and wholesalers. Raw data or bulk files. US only.