Access a 360 degree view of your FMCG shoppers
The FMCG market consists of millions of households, each with different shopping habits, and exposure to a variety of influencing factors. At GfK, we can help you stay ahead of trends and rapidly changing shopper behavior. While some trends may be temporary, others are more long-lasting. Soaring prices and inflation will see shoppers continue to be confronted with higher prices and budget squeezes in 2023. How will household spend be affected? What other factors are impacting consumer purchasing behavior? How will each segment of buyers react?
Report | Behavior Change in times of instability
- Changes in consumer behavior in 2022
- Categories under pressure as coping behaviors intensify
- The anatomy of retail channels
- Balancing short-term drivers and macro trends