Insights

GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.

GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.

The latest version of RegioGraph is now available. GfK’s geomarketing software has been used by companies across all sectors for the past 30 years.

GfK has released a new and completely overhauled digital map edition for all of Asia.

GfK’s Map of the Month for February shows the regional distribution of multiple-person households with children in Germany in 2020.

GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.

GfK's Map of the Month for November shows the distribution of the Corona Impact in Europe in 2020.

GfK's Map of the Month for October shows the distribution of purchasing power in Europe in 2020.

GfK has released its Europe Map Edition 2020/2021, which includes thousands of changes to Europe’s regions.

GfK’s Map of the Month for September illustrates the 2020 regional distribution of purchasing power for furnishings via online and brick-and-mortar retail in Germany.

GfK’s Map of the Month for August illustrates the 2020 regional distribution of purchasing power for health and hygiene products via online and brick-and-mortar retail in Germany.

Find out in our use case how geomarketing helped our client Martlets optimize their delivery health care services.

GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

GfK's Map of the Month for May shows the regional distribution of purchasing power in Switzerland in 2020.

GfK's Map of the Month for April shows the regional distribution of senior households in Germany in 2019.

GfK has updated its digital maps for Germany, Austria and Switzerland.

GfK has released a new version of its geomarketing software RegioGraph.

GfK's Map of the Month for March shows the regional distribution of multiple-person households with children in Germany in 2019.

GfK forecasts growth of €5.5 bil. in Germany's brick-and-mortar retail trade in 2020.

GfK's Map of the Month for February shows the distribution of young households in Germany in 2019.

GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2020.

GfK has released new 2019 CRESTA zones that give insurers, reinsurers, modelers, regulators and other industry professionals a common standard for analyzing, aggregating and exchanging risk-related insights.

GfK's Map of the Month for December illustrates the 2019 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.

GfK's Map of the Month for November shows the distribution of purchasing power in Europe in 2019.

GfK's Map of the Month for October illustrates the distribution of 2019 purchasing power for new automobiles in Germany.

GfK has released its Europe Edition 2019/2020, which includes digital maps for all of Europe, reflecting the thousands of regional changes that have occurred since the previous release.

GfK's Map of the Month for September illustrates the 2019 regional distribution of purchasing power for food purchases via online retail in Germany.

GfK has released new purchasing power studies that include for the first time purchasing power potential for 17 product groups for both online and brick-and-mortar retail in Germany.

GfK's Map of the Month for August illustrates the forecasted growth rates for brick-and-mortar retail turnover in Europe in 2019.

Germans have an average of €5,911 per person for retail spending in 2019. But they often do not spend this money in their own towns, which allows locations with attractive retail offerings to draw and profit from this additional purchasing power.

GfK's Map of the Month for July illustrates the brick-and-mortar retail share of private consumption in Europe in 2018.

GfK's Map of the Month for June illustrates sales area productivity (retail turnover per m2) in Europe in 2018.

GfK's newly released online tool RegioGraph LocationAdvice allows expansion and location planners to carry out location and competitor analyses on digital maps while traveling or away from the office.

GfK's Map of the Month for May illustrates per capita sales area provision in Europe in 2018.

GfK has released updated map editions for Germany, Austria and Switzerland, with coverage of hundreds of changes to administrative and postcode regions. Up-to-date digital maps are the basis for carrying out accurate geographic analyses in geomarketing software and BI systems.

According to GfK's latest study, the Swiss have a 2019 per capita purchasing power of €42,067, significantly outpacing the Austrians (€24,067) and Germans (€23,779).

GfK's Map of the Month for April depicts the six-digit postcode boundaries for a region of Colombia.

GfK's Map of the Month for March illustrates the forecasted 2019 regional distribution of brick-and-mortar retail turnover in Germany.

GfK has released the latest version of its geomarketing software RegioGraph.

GfK's Map of the Month for February shows the 2018 distribution of single-person households in Germany.

GfK forecasts a slight nominal growth of 0.8 percent for Germany's brick-and-mortar retail turn-over in 2019.

GfK has released a new, comprehensively overhauled map edition for the Americas.

Germany’s highest share of single-person households is in the urban district of Regensburg, while the highest share of households with children is in the rural district of Cloppenburg.

GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2019.

GfK's Map of the Month for December shows the 2018 distribution of purchasing power density (mil. € per km²) across Europe at the two-digit postcode level.

GfK's Map of the Month for November shows the distribution of purchasing power across Europe in 2018.

GfK has released its Europe Map Edition 2018/2019, which includes thousands of changes to Europe's regions.

GfK's Map of the Month for October illustrates the distribution of 2018 purchasing power for new automobiles in Germany.

GfK's Map of the Month for September illustrates the distribution of 2017 purchasing power for watches and jewelry across Italy's provinces.

Brick-and-mortar retail turnover is expected to increase nominally by +2.1% across the EU-28 in 2018.

European consumers spent 30.5% of their available funds for private consumption on brick-and-mortar retail in 2017.

GfK has once again placed among the most innovative market research firms, according to an annual ranking published by the American Marketing Association’s New York chapter.

GfK's Map of the Month for April shows an excerpt of South Korea's 5-digit postcode boundaries, which are available for the first time from GfK.

GfK's Map of the Month for March shows an excerpt of Australia's current mesh block and 4-digit postcode boundaries in Sydney.

GfK's latest prognosis of regional retail turnover in 2018 shows promising conditions for retail locations not just in Germany's most populous metropolises, but also in several mid-sized cities.

GfK's Map of the Month for February shows the distribution of 2017 purchasing power for watches and jewelry in New Zealand.

Using our world-renowned point of sales insights, we‘ve put together a guide to the major trends from last year and what to watch out for in the months to come.

GfK's map of the month for January shows the distribution of per-capita purchasing power in Germany in 2018.

After a successful pilot, TV Azteca has signed a contract with GfK Mexico for a content appreciation panel. This is the first GfK Appreciation Panel in LATAM and the first Appreciation Panel to be integrated with digital behavioral data.

With the ability to measure live TV viewers and those streaming TV content SG-TAM delivers key data to the industry in Singapore. Read more.

Europeans have an average of €13,937 available for spending and saving in 2017, according to the latest GfK study. But this purchasing power is very unevenly distributed. First-ranked Liechtenstein has €63,267 per person, while the Ukraine has just €949 per person. Widely varying conditions also await retailers and manufacturers within individual countries. For example, the top-ranked Polish district of Warszawa has €12,473 per person, while last-ranked district Przysuski has just €4,152 per person. These and other insights from the study give retailers and manufacturers the ability to pinpoint the best regions to sell and market their products.

Online retail comprises a significant component of retail trade in Germany. For retailers and manufacturers looking to enter new market regions, it's important to evaluate potential for both fixed-location and online retail, as these two indicators often deviate. This month's map illustrates the 2017 online spending potential for books and stationery in Germany. GfK offers retailers detailed data on fixed-location and online spending potential for numerous product lines. These insights make it possible to optimize online and brick-and-mortar sales and marketing based on the regional market potential for these channels.

Retailers and manufacturers face the continual challenge of positioning their products in the market regions where they are most wanted. Our 2017 data on retail purchasing power illuminates the areas of Germany with the highest spending potential for various product lines. As an example, our map of the month shows the hotspots for home improvement products in Germany, including Hamburg, Frankfurt, and areas in the federal states of Bavaria, Saarland, and Rhineland-Palatinate. Retailers and manufacturers of home improvement products can use these insights to tap more market potential.

Growth in sales area productivity (gross retail turnover per m2) is an important gauge of market health for retailers looking to expand to new regions. In 2016, sales area productivity grew by 0.9% in the EU-27 (this excludes the UK due to the exchange rate disparity). Luxembourg, Switzerland, Norway, and Sweden top the rankings, but retailers can also prosper in countries with lower values, but less market saturation. Various factors influence sales area productivity, including retail format, brand strength, location quality, competitor presence, and the available purchasing power of the population.

Europe's largest and most developed economies offer fruitful conditions for retailers, but they can also be fiercely competitive, and in some cases, are near saturation. Results from GfK's recently released European Retail Study bear this out: As a general rule, the greatest growth in brick-and-mortar retail turnover for 2017 is forecasted for mid-sized European markets, such as the Ukraine (+12.3%), Romania (+9.8%), Norway (+6.2%), Hungary (+5.7%), Estonia (+5.5%), and Poland (+5.3%). By contrast, projected growth for the larger economies such as Germany (+1.0%), Italy (+1.2%), France (+2.0%), and Spain (+2.9%) is much more modest. These insights help retailers pinpoint new opportunities for expanding their market share. GfK's Map of the Month for July illustrates these forecasted 2017 growth rates for retail turnover in Europe.

GfK's Map of the Month for June illustrates the 2016 regional distribution of purchasing power for consumer electronics and related products at the level of France's departments (data source: GfK Purchasing Power for Retail Product Lines, France 2016). Companies that sell these products can use these insights to align their sales and marketing strategies with the regional product potential.

GfK's Map of the Month for May illustrates the 2017 regional distribution of purchasing power for cosmetics at the level of Germany's urban and rural districts (Datenquelle: GfK Purchasing Power for cosmetics, Germany 2017). The data helps companies that sell cosmetic products and services to more effectively manage operations and pinpoint promising regions for sales and marketing campaigns.

In recognition of carnival celebrations on Tuesday, GfK’s Map of the Month for February illustrates the share of single-person households in one of the holiday’s strongholds in Cologne, Germany. The data is displayed at the level of detailed grid cells (data source: GfK Demographics Germany 2016). The map is a preview of the new grid analysis feature in the geomarketing software RegioGraph 2017, which GfK will release at the end of March.

Consumers are more connected than ever. New technologies and the benefits they bring have a significant impact on people’s behavior and their relationships with brands. Find out what that means for your business!

GfK will release a completely new version of its geomarketing software RegioGraph at the end of March. RegioGraph 2017 features a new and simplified interface, faster results and numerous new options for analyzing and optimizing locations and sales territories. For the first time, users can work directly with online maps and aerial images. RegioGraph 2017 gives users from all industries an innovative and reliable basis for any location-based decision.

GfK's Map of the Month for January illustrates Germany's 2017 per-capita purchasing power at the level of districts (source: "GfK Purchasing Power Germany 2017").

Pharma executive fills vacant place.

Who is GfK? What are its USPs, values and methodologies? What type of insights does GfK provide? Check out our corporate image brochure for GfK at a glance.

GfK's Map of the Month for December illustrates Germany's purchasing power density. Purchasing power density refers to the purchasing power sum per square kilometer (source: "GfK Purchasing Power Germany 2017").

Efficiency at the press of a button: RegioGraph supports companies of all industries in the optimal use of available resources and regional potential at detailed regional levels. A case study from the business-to-business sector shows how.

GfK's Map of the Month for November illustrates Europe's purchasing power density at the 2-digit postcode level. Purchasing power density refers to the purchasing power sum per square kilometer (source: "GfK Purchasing Power Europe 2016").

Genius Digital has been bought back fully by its founders. GfK retains the powerful return path data and analytics capabilities which have grown substantially under GfK’s ownership.

Pets are part of the family in the majority of households worldwide. Find out which country has the highest incidence of pet ownership and how different nationalities feed their beloved companions.

Home improvement is now a big trend. Find out what people in 22 countries answered when we asked them what home improvements they would most like to carry out.

As in many other areas, consumers are keen to embrace technologies that make their lives easier. Find out in which country gardeners were the most enthusiastic adopters of robotic lawnmowers.

SKO and GfK took home the Tony Twyman Award for best paper at the asi's 2016 International Television & Video Conference, held in Budapest last week.

GfK’s Map of the Month for September shows the 2016 regional purchasing power for photography and optics product lines.

Our clients tell us that the biggest challenge facing them in fashion and non-food retailing today is conversion. Do you understand your shoppers’ path to purchase?

GfK's Map of the Month for August shows the amount of general purchasing power available for retail spending after deducting expenses relating to rent, mortgage payments, insurance, vehicles, travel and services. GfK Retail Purchasing Power is therefore a measure of the potential demand for fixed-location retail and mail-order trade within a specific region.

Every two years a sport event drives the sales for TVs in Germany: the European and World Football Championships. In 2016 it was the European Championship from June 10 till July 10 2016 in France. But when were most sales achieved? What kind of TVs were sold?

GfK's Map of the Month for July shows the regional market potential for office-related supplies, including telecommunications and mobile communications devices, internet service providers, PCs, networks, printers, multifunctional devices, projectors, software, office furniture and security systems.

Mobile offers brands best chance to engage with consumers worldwide and enjoy the feel good factor of the Games.

The dilemma of dual packaging: Finding an approach that works both online and in-store.

We encourage you to help shape your environment, your role, and to try new things and develop your talents.

There’s no longer any doubt about the power of digital advertising. In 2015, the industry was worth US$170 billion and accounted for nearly 30% of all ad spend. This growth shows no signs of abating, with digital ad spend in the US predicted to overtake TV for the first time in 2017, and China due to become the world’s largest digital ad market by proportion of spend a year later.

As in latest years, Audio segments continue to be highly positive in 2016: Audio- and Hi-Fi products gain more and more relevance within the Consumer Electronics market and register increasing sales volumes. Thereby product connectivity represents one of the key topics and brings growing dynamic into the market.

GfK has released new, expanded map editions for Australia and New Zealand that reflect the latest regional changes. Digital maps of administrative and postal regions comprise the foundation for location-based analyses, or geomarketing, for companies across all industries.

GfK forecasts a slight nominal growth of 0.8 percent in Germany's stationary retail turnover. The study reveals that retail potential varies significantly from region to region.

We value diversity, promote corporate social responsibility and encourage a healthy work/life balance.

Together with the GfK SE Works Council, we have signed a Social Charter for GfK which is effective from 1 May 2016.

We’re delighted to announce that on Thursday 5 May, we released the results of our first RAM survey as part of our new 5-year Media Measurement contract with the New Zealand radio JIC: the Radio Broadcasters Association (RBA).

GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content.

Imagine if you could peer through the shop window at the world’s shoppers, observing their behavior and asking their opinion of how they buy today, and what they expect of retail tomorrow.