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StarchMetrix

If you need to know how many consumers saw your print ad and responded to it, then you need StarchMetrix. This innovative research allows advertisers and publishers to substantiate the full impact of magazine advertisements in national—and international—media schedules.

What it is
If you need to know how many consumers saw your print ad and responded to it, then you need StarchMetrix. This innovative research allows advertisers and publishers to substantiate the full impact of magazine advertisements in national—and international—media schedules.

How it works
For advertisers, StarchMetrix delivers a full range of ad performance measures, including level of readership, message engagement, brand involvement and actions taken after seeing a particular ad. For publishers, StarchMetrix provides the competitive return-on-investment data they need to deliver full value to their advertisers. StarchMetrix is firmly established in Canada and the United States and is rolling out in Europe and the Asia Pacific.

Related Solutions
  • Media Measurement

    Media Measurement

    Consumers have more media content, channels and more choice of devices than ever before.

    Advertisers, media owners and media buyers need to identify which digital and traditional channels are most successful at attracting the right audiences.