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Success Stories

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  • Sharpening a Technology Giant's Edge in Global Ecommerce
    • 08/16/16
    • Technology
    • Product Catalogs
    • United States
    • English

    Sharpening a Technology Giant's Edge in Global Ecommerce

    We help our client optimize and enhance their product data and get a consistent message out fast to 56 markets in 27 languages.

  • Using guest feedback to improve the customer experience
    • 12/01/15
    • Travel and Hospitality
    • Brand and Customer Experience
    • United States
    • English

    Using guest feedback to improve the customer experience

    We partnered with the hotel group to power its new guest experience program. The hotelier uses our GfK Echo solution to gather guest feedback in real-time from numerous sources, including guest survey results, property audits and guest reviews from websites.

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  • Optimizing outcomes by understanding the path to purchase
    • 12/01/15
    • Technology
    • United States
    • English

    Optimizing outcomes by understanding the path to purchase

    We helped a technology company to uncover insights into how customers make purchasing decisions and how these are influenced by different touchpoints.

  • Enhancing brand performance in the US luxury auto market
    • 11/12/15
    • Automotive
    • Brand and Customer Experience
    • United States
    • English

    Enhancing brand performance in the US luxury auto market

    We analyzed the auto manufacturer’s market impact using our Brand Vivo methodology – an approach that provides insight into consumer-brand relationships.

  • Gaining foresight into the needs of diabetes patients
    • 09/23/15
    • Health
    • Brand and Customer Experience
    • United States
    • English

    Gaining foresight into the needs of diabetes patients

    Our diabetes market experience research blended digital observation with traditional surveys to better understand diabetes patients’ buying, navigation and search behavior.

  • Maximizing digital advertising impact
    • 09/01/15
    • Consumer Goods
    • Digital Market Intelligence
    • United States
    • English

    Maximizing digital advertising impact

    Our research empowered Hawaiian Tropic to better target existing and new audiences in Italy, and to engage with them more effectively.

  • Delivering insights for optimal positioning of a new pharma brand
    • 08/26/15
    • Health
    • Market Opportunities and Innovation
    • United States
    • English

    Delivering insights for optimal positioning of a new pharma brand

    The company wished to maximize the potential of its new and legacy dermatology brands.
    The goal: To take ownership of the first-line treatment market.

  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • United States
    • English

    Identifying best-performing media channels

    The company wanted to know which of its media channels has the greatest impact on
    brand development and is most effective in driving sales growth.

  • Cross-device usage study optimizes campaign planning
    • 06/17/15
    • Media and Entertainment
    • Digital Market Intelligence
    • United States
    • English

    Cross-device usage study optimizes campaign planning

    We combined a quantitative online survey with qualitative in-depth analysis to understand consumers’ behavior, attitudes and opinions about the devices they use to access online content and services.

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