GfK’s Shopper Insights combines attitudinal and behavioral data to demystify today’s increasingly complex shopper. We link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased. We use a fully integrated approach, bringing together all the survey data gained from GfK’s Consumer Panel with data from our tracking tools, Point of Sale panels and advanced analytics to provide a sophisticated profile of your customer.
GfK’s Shopper Insights solution suite addresses your key business questions:
Target Group Management: Understand relevant buyers and target groups and evaluate your potential success at reaching and engaging them
Shopper Experience: Decode shopper interaction to identify which triggers you are most likely to activate along the route
Communication: Create the right communications to reach your target consumers. Evaluate its success at driving sales
Shelf Optimization: Analyze what’s happening at shelf-level to support category management strategy. Identify and maximize levers for growth
Promotion Management: Assess and improve your promotional strategy and tactics
Innovation Management: Identify relevant trends, drivers and barriers to the success of planned innovations and estimate sales potential
By connecting shoppers’ behavior with their attitudes and opinions, we can offer custom research tailored specifically to help you tackle your individual business challenges. Based on GfK’s Consumer Panel, this approach is:
Customized: Offering open and closed questions
Flexible: Questionnaires of any length
Fast: available at short notice
Representative: Fielded to sub-samples, even with small incidences
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Gen Z and Millennials now make up more than half the world’s population. As they shrug off old stereotypes and create a new narrative, how can brands cater to their distinctive values and behaviors to unlock their enormous consumer power and potential?
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