If you know
how to measure the breadth and depth
of your marketing investments,
you can optimize your plans and maximize your ROI

If you know
how to measure the breadth and depth of your marketing investments, you can optimize your plans and maximize your ROI

How to maximize marketing ROI in an uncertain world 

Discover the 6 critical considerations you should be focusing and acting on - and how marketing mix modelling can help

In today’s uncertain world, it’s more important than ever to have the ability to measure marketing effectiveness and brand impact successfully. Only then will you have the insights you need to optimize your marketing investments to reach your target audience effectively, drive sales and maximize your return on marketing investment.

In our new Whitepaper, GfK experts Spencer Ng and Gavin Morgan explore marketing mix modelling as a solution to the challenges you’re facing, including:

  • The forthcoming disappearance of third-party cookies
  • The need for holistic campaign measurement across all channels
  • The importance of accessing performance metrics at a granular level
  • The power of combining machine learning with human intelligence
  • Bringing brand impact measurement into the marketing mix
  • The value of contextualizing, calibrating and benchmarking.

Don’t miss out on these invaluable insights into marketing analysis and media planning. To access the Whitepaper for free, simply fill in the form.