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Reach the right auto audience for your campaign with high-precision ad targeting.
In today’s roller-coaster economy, consumer spending plans change by the day – and knowing who is really in the market to buy a car requires more than last month’s page-view data.
GfK targeted auto audiences are built to help meet your campaign goals by reaching today's auto intenders - consumers currently in the market to buy a vehicle. Targeted audiences are based on real auto intender segments using online and location data that is refreshed daily.
Reaching the right audience with pin point accuracy is crucial to your campaign's success. We're here to make the connection.
76%
of marketers fail to use behavioral data to target customers online.
Source: Adweek
GfK AutoMobility™ is the gold standard for auto insights in the U.S. market. Its annual study is based on more than 240,000 in-depth interviews each year of auto intenders -- consumers in the market to purchase a vehicle.
Dstillery, the leading custom audience solution provider, empowers brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences.
By combining GfK AutoMobility™ insights with Dstillery's custom audience solutions, marketers can target highly engaged auto intenders from 150+ audiences that are refreshed daily - proven to drive extraordinary lift to your campaigns.
A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Read moreRun the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize
Read more08.03.2023
Webinars
Insights on key issues facing auto makers, technology and durable brands
16.02.2023
Webinars
Today’s eCommerce “shelves” are cluttered with competing SKUs – so what does it take to stand out and connect with online shoppers?
01.01.2023
Webinars
For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending anytime soon – so how will your brand stay on top?
25.08.2021
White papers
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
18.08.2021
White papers
GfK AutoMobility® finds that just 6% of auto intenders have actually bought a vehicle because of EV technology.
12.07.2021
White papers
A guidebook drawing on fresh research and conversations with leading thinkers and brands in sustainability.
08.03.2023
Webinars
Insights on key issues facing auto makers, technology and durable brands
16.02.2023
Webinars
Today’s eCommerce “shelves” are cluttered with competing SKUs – so what does it take to stand out and connect with online shoppers?
01.01.2023
Webinars
For consumers everywhere, inconsistency has become the new normal. The roller coaster ride of COVID, inflation, and more is not ending anytime soon – so how will your brand stay on top?