Hero Banner headline

Know your market so you can win it.

Plan ahead with a full picture of what sold where and when. gfknewron Market enables you to stay ahead of markets and competitors, identify growth opportunities, and address issues quickly with your point of sales data in all depths and breadths.

Know your consumers so you can seize the moment.

The world doesn’t stand still. It is changing fast. And you need to keep up by understanding your consumers’ ever changing needs. Know who they are, what they like, what they buy, which brands they love, how much they spend, and where they spend it.

Predict what’s coming so you can shape it.

AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest. Drive profits, optimize processes, cater to the right people and markets.

Turn market disruption into profitability.

Get robust, easy-to-understand retail intelligence from an alwayson, single point of truth, and make tomorrow’s big decisions, today

Envision. Strategize. Build.

By combining GfK’s unrivaled human expertise, proprietary data insights, and AI-backed technology, gfkconsult provides strategic consulting to enable sustainable growth and ROI optimization. We work with senior business leaders to identify opportunities, solve challenges, and create advanced frameworks, strategies, and business models that help you unlock your potential

GfK Consumer Life is the longest-running and most comprehensive study of changing values and lifestyles around the world. The 25+ country database and related perspectives provide a rich understanding of key markets and categories

We have built the world’s largest distribution and retail panel, giving actual sales data from distributors, retailers and resellers. Our panels show what is selling, where, when, at what price point and which channels – helping you measure your market share and brand performance, and benchmark it against your competition.

Develop successful brand strategies that connect with your consumers, increase your brand strength, and deliver remarkable brand experiences that keep people coming back for more. Embrace the new age of the customer with GfK Brand Architect. GfK Brand Architect combines the art and science of brand measurement to drive growth and increase your brand’s value.