The markets for Consumer Electronics and Home Appliances are constantly changing. New technical innovations permanently bring new challenges to medium and long-term planning. In areas where the Electrical Retailers are confronted with numerous changes in consumer behaviour, EURONICS Head Office helps its members to be able to act in a market and target-group oriented manner at all times.The GfK Retail Panel data & the recommendations based on them not only ensure more transparency, they also form one of the most important foundations for us in long-term, strategic planning. Regardless of whether it is a question of decisions in the area of product range, purchasing or marketing or also the qualification measures for our member companies: the GfK Partner Programme always helps us at Euronics to make the right decisions faster and more efficiently.

In today’s fast-changing world, each decision must be supported by facts & evidence. GfK is a reliable partner to help us face this journey.

gfknewron is a huge product evolution – our commercial teams will really benefit from direct access to easy to manage data, being able to self-serve their needs with new and different types of analyses thanks to its flexibility.

We rely on GfK to provide us with objective data that represents all the markets we operate in. Armed with accurate and up-to-date market share data, we can evaluate our performance against the wider market, and drill down into specific categories, and as well as compare ourselves to the competition using one reliable, independent source.During quarterly conference calls with GfK’s experts, we are able to discuss past and emerging sales trends and understand the ‘why’ behind the ‘what’. This customized intelligence feeds into planning our sales activity so is central to what we do. I believe the combination of data and expertise to interpret it has been an important factor in supporting Kvik’s growth

In a world that is rapidly changing, we cannot rely any longer only on sensations and visions. Each decision should be based and supported by concreteness, and only facts, numbers can give us evidence. GfK is undoubtedly the most reliable partner to help us face this journey. We are widening our analysis spectrum and at the same time sharpening more and more our analysis tools and all these aspects allow us to increase our relevance.