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Smart insights: Technology

If you want to attract today's connected consumers, it's essential to embrace technology and to understand consumers' use of technology.

It is impossible to identify opportunities or design superior consumer experiences that secure loyal, returning customers unless you have accurate understanding of your customers' current experiences, unmet needs, evolving choices and future expectations.

Our technology market research experts give you this information.

We deliver market and consumer insights that help you create engaging and relevant concept designs, product positioning, advertising and customer experiences. And our key performance indicators for brand, proposition development and user experience keep you focused on the actions that will deliver the strongest business results.

Whatever specialist technology sector you operate in, we provide insights on market performance, consumer research and trends at both global and local level: IT and IT B2B, consumer electronics (CE), photo, office equipment, home appliances (MDA), telecommunications hardware and telecoms service providers.

Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 02/22/19
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Consumer Insights
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Consumer Life
    • United States
    • English

    Global smartphone sales reached $522 billion in 2018

    Mobile phones and wearables are still the powerhouses in the $1.2 trillion technical consumer goods (TCG) market, according to GfK data.
    • 02/12/19
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Consumer Insights
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK’s MRI and SymphonyAI’s Simmons Research combine in joint venture

    Two leading research firms combine their expertise in consumer insights, media profiling, and trends
    • 01/31/19
    • Home Appliances
    • Media and Entertainment
    • Technology
    • Home and Living
    • Media Measurement
    • Trends and Forecasting
    • Smart Home
    • GfK-MRI
    • United States
    • English

    MRI research shows 16 million Americans own 3 or more Smart Life devices

    According to the most recent wave of data from MRI’s Survey of the American Consumer®, half (51%) of Americans own at least one Smart life device – from smart TVs to smart thermostats* – but only 6% have three or more.
    • 01/30/19
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Consumer Insights
    • Marketing Effectiveness
    • Point of Sales Tracking
    • United States
    • English

    City University of New York team wins first GfK NextGen Hackathon Competition

    Drawing on data from GfK and other sources, a team of three undergraduates from City University of New York’s College of Staten Island has won the inaugural GfK NextGen Data Science Hackathon Competition.
Solutions
  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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