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Smart insights: Technology

If you want to attract today's connected consumers, it's essential to embrace technology and to understand consumers' use of technology.

It is impossible to identify opportunities or design superior consumer experiences that secure loyal, returning customers unless you have accurate understanding of your customers' current experiences, unmet needs, evolving choices and future expectations.

Our technology market research experts give you this information.

We deliver market and consumer insights that help you create engaging and relevant concept designs, product positioning, advertising and customer experiences. And our key performance indicators for brand, proposition development and user experience keep you focused on the actions that will deliver the strongest business results.

Whatever specialist technology sector you operate in, we provide insights on market performance, consumer research and trends at both global and local level: IT and IT B2B, consumer electronics (CE), photo, office equipment, home appliances (MDA), telecommunications hardware and telecoms service providers.

Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 05/08/19
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Media Measurement
    • Consumer Insights
    • GfK-MRI
    • United States
    • English

    MRI-Simmons launches Sales Catalyst

    MRI-Simmons, the leading provider of insights on the American consumer, today announced the launch of Sales Catalyst, an automated partnership exploration and audience analysis tool.
    • 04/29/19
    • Home Appliances
    • Technology
    • Consumer Goods
    • Energy
    • Home and Living
    • Consumer Insights
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    At DCX, GfK's Sheehan will focus on Smart Home, Gen Z

    Will deliver insights on consumers and smart technologies from GfK Consumer Life research
    • 04/09/19
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Over 30 million Americans have never paid for traditional TV service – MRI-Simmons

    While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
    • 04/05/19
    • Media and Entertainment
    • Retail
    • Technology
    • Automotive
    • United States
    • English

    GfK’s Stevens to share insights on data quality & trust at marketing analytics event

    Stevens will share best practices to ensure that decisions are based on data that is grounded in truth.
Solutions
  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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