Weekly Sales Tracker

Get the most current Tech & Durables market insights and consumer sales data delivered directly to your inbox every week. Covering sales results and consumer behavior with the world’s most comprehensive point of sales data in eight pivotal countries.

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The Sales Tracker was launched in Spring 2020 as a short weekly summary of topline market data to share the dynamics in the first weeks of the coronavirus pandemic and lockdowns. The distribution list grew fast as more subscribers wanted to understand which sectors were in high demand, which were suffering, how distribution channels were developing, and much more. Although the situation has now normalized, we continue to publish the report to give you weekly information on sectors that otherwise might not be in your immediate focus. We hope you have enjoyed the first 200 editions, and we plan to share many more.

Comprehensive sales snapshots + crucial consumer intelligence within eight markets: UK, Germany, France, Italy, Spain, Japan, Brazil and China.

To be a leader in Tech & Durables, staying informed on a weekly basis is not just an advantage – it's a necessity.

Market conditions in the consumer technology and durables sector are evolving by the day. Monthly or quarterly updates don’t measure up to the pace of changing consumer behavior and global economic volatility.

Sign up to GfK’s State of Consumer Technology and Durables Weekly Sales Tracker to get ongoing access to the latest sales report data, market trends, expert insights, and facts-of-the-week, ensuring you're always prepared to make swift and strategic decisions that drive your business forward.

Unlock pivotal insights with each edition's "fact of the week" on trending topics such as pricing, consumer behavior, and emerging shopping dynamics.

Unmatched Scope

Empower your business with the latest, unbiased market intelligence reports

Access the world's largest and most up-to-date sales tracking database for the Tech & Durables sector covering your product sales analysis needs.

Comparative Year-on-Year Analysis

Understand seasonal market trends to adjust your strategies

Dissect the average weekly turnover in Euros versus the previous year for key product categories.

Local Expert Analysis

Make informed decisions based on expert interpretations

T&D experts offer their take on emerging trends and developments in eight countries, delivering the reasons behind shifting demand and subsequent sales figures.

Sales Value Insights

Leverage data to optimize sales strategies across channels.

Discover what's selling and where, with detailed retail sales values for online and offline channels.

Latest Market Intelligence

Near real-time insights for confident decision-making

Receive the latest big-picture and country-specific deep dives, offering a comprehensive overview of market dynamics week-by-week.

Consistent Data of the Highest Quality

Your weekly guide to critical market movements

Subscribe once and enjoy regular delivery of high-quality data to your inbox, including access to all previous reports.

Unlock a world of weekly insights

Get access to country-specific graphs with our detailed analysis, providing a window into the consumer trends and sales figures shaping your markets.

See an example report below and sign up to receive yours now.