Advertising budgets and creative development times are constantly shrinking, but there is always intense pressure to create effective ad campaigns to integrate in a brand's marketing mix strategy. Advertisers and agencies need a fresh approach to advertising pre-testing to ensure their creative executions meet their objectives. GfK’s Ad Fit Optimizer has been designed to accelerate and optimize your ad spend and overall campaign ROI by assessing the performance of your ads prior to campaign launch.
It’s a consolidated, dynamic learning system that leverages a new analytic framework consistent with today’s advertising environment to deliver:
- Insights for early ad concept and finished creative evaluation
- Consistent and comparable analysis of a wide range of media formats including TV spots, all forms of online display, including video (pre-roll, in-text and in-banner), display banners and rich media advertising
- Fast turnaround to meet creative deadlines
- A cost-effective solution that meets today’s budgetary constraints