Consumers and markets continually evolve. Brands and businesses must keep up with the staggering speed of this change if they want to win and maintain their market share. This means understanding your portfolio’s strengths and weaknesses and matching them to customer wants and needs, so you can perfect your market positioning today, and maximize opportunities for expansion tomorrow.
GfK’s Consumer Landscaping provides a highly accurate view of market dynamics, size, share and landscape, so you can evaluate your brand’s performance compared to your competitors or evaluate the viability of moving into a new market. By understanding what consumers see as your strengths versus the competition, you’ll be able to refine the way you communicate your portfolio’s benefits to succeed in reaching your audience. The analysis highlights unmet consumer needs, and sizes those opportunities, so you can decide if the potential for innovation offers a strong ROI for business investment.
GfK’s Consumer Landscaping identifies opportunities for growth by helping you to:
By evaluating the impact of your strategy, you can understand if your brand is moving into your intended space in the market:
GfK’s Consumer Landscaping provides a highly accurate view of market dynamics, market size, share and landscape, so you can evaluate your brand’s performance.
A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.
Read moreA robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im
Read moreUnderstand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.
Read more29.06.2022
Articles
An in-depth examination of the debate around the impact of Brand Purpose and Brand Values.
29.06.2022
News
GfK’s Map of the Month for June shows the retail turnover growth rate in 31 European countries in 2021.
28.06.2022
Webinars
Maximizing the potential of premium in challenging times. Get the insights on market performance in Q2 2022 and learn how to the right premiumization strategy helps to secure margins despite today’s cost of living crisis.