A comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.Read more
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. imRead more
Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.Read more
How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .
Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.