NewYork, 09.05.2016

GfK’s Taylor to Present on Smart Home Adoption at IoT World Event



At the Internet of Things (IoT) World conference this week, GfK’s Kevin M. Taylor, Ph.D., will share recent findings on consumer attitudes toward and use of Smart Home technologies – an essential element of IoT.

Taylor’s session, “A Global Perspective of Consumer Readiness to Adopt Smart Home Technologies,” will take place on May 11th at 2:20PM in Santa Clara, California.

Taylor will provide an overview of findings from a recent GfK study of consumer understanding and willingness to adopt various Smart Home devices and services. The presentation will include results from several important emerging and developed geographies in the Americas, Europe, and Asia Pacific.

Learn more about GfK’s Technology research.

“There is a massive amount of time, energy, and money being spent on developing IoT-based Smart Home technologies,” Taylor observed. “The question is: Are consumers looking forward to these technologies coming to market? Our research reveals that ensuring market success will require not only technological innovation but also a keen focus on scenarios that fulfill real consumer needs.”

Taylor started his technology career in the late 1990s, working for a research agency where he consulted with a variety of technology clients, including Microsoft, Oracle, Dell, Canon, IBM, and IDC. From there, he moved to Microsoft, where he spent 8 years in various market research and marketing roles, and then on to Facebook, where he conducted audience research and defined vertical go-to-market strategies.

Taylor earned his BA in Psychology from the University of Michigan and his MS and PhD in Social Psychology and Statistics from the University of Florida.

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

For more information, please visit or follow GfK on Twitter.


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