GfK partners with stickee to roll-out Daily Pricing Monitor for the Telecom sector

GfK has partnered with stickee to develop the Daily Pricing Monitor, a fully-automated data collection, monitoring and analysis suite for the telecoms sector. Already covering over 200 retailers across 25 countries, this unique tool provides critical price insight across all models in the Postpay, PAYG, Sim-Free, Sim-Only and Service segments.

Designed to meet the needs of clients operating in an intensely competitive and fast-moving sector, Daily Pricing Monitor can be easily scaled to add new retailers and markets with only a two- to three-day lead time. Delivered through online dashboarding, the sophisticated platform is:

  • Fast – latest pricing information is uploaded twice daily
  • Relevent – for operators, manufacturers and retailers
  • Accurate – includes and simplifies the complex Postpay sector
  • Flexible – new retailers and markets can be added on-demand
  • Comprehensive - telecom brands that are delivering 55% of the British market rely on Daily Pricing Monitor

Anthony Norman, Vice President, UK & Nordics GfK, says “With this launch, our clients can access live pricing information across all models and packages in the Telecom sector for the first time. The high-quality data enables companies to react and respond to changing market dynamics faster than ever before, essential in such a fiercely competitive sector. Now Telecom players can take decisions on promotions and propositions, respond to competitor activity and support their partner discussions with always-on data. Plus, we can add new retailers and markets in only a few days, something that was unheard of before. By partnering with an innovative player like stickee, we believe we’re offering the market a truly ground-breaking solution.”

Iain Brear, CEO at stickee says: “We’re delighted to partner with GfK – and by working together we’ve created something truly unique. Daily Pricing Monitor is an indispensable solution for the Telecom sector – and one that we believe the Telecom industry will come to rely upon as the data currency for pricing. Together, we process one million device and services combinations twice a day, using information directly from the sites to provide market leading accuracy. The standardized and scaled benchmarking enables world-leading Telecom players to make decisions fast that will ultimately impact their bottom line and profit margins.”

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1Retailer & Operator clients that are receiving the stickee solution represented 55% of the market in Great Britain, based on volume of sales in 2019

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