It is undisputed that the creation of video content is a highly complex process. It is all the more important that the content reaches the desired target group and achieves the effect. It is undisputed that the creation of video content is a highly complex process. It is all the more important that the content reaches the desired target group and achieves the effect. To stand out as a company in the cacophony of video-based advertising messages, data-driven analyses are enormously important for success and properly placed budgets.
The dominance of video marketing is undeniable. People are increasingly consuming highly complex content in short video sequences. Statistics project that by 2022 (source: Cisco Visual Networking Index Report), online videos will make up over 82% of all consumer internet traffic. Businesses that are yet to integrate video into their marketing strategies stand to lose a competitive edge. In the flood of video content, fine-grained evaluation and data-driven measurement of video performance is essential.
Video performance measurement is the method of using analytics and other metrics to assess the success and impact of your video marketing campaigns across multiple platforms. This includes video content in social media, websites, email, and TV. The focus is not only on the number of views or likes but also on how the video content is driving consumer behavior and meeting business goals. Nowadays consumers use multi devices to get informed at the same time, and this is why companies need to adopted this trend in their marketing strategy.
This write-up will take you through the importance of video performance measurement, the metrics involved, and how GfK can assist in creating amazing video marketing content.