Know what content inspires action and what audiences of tomorrow will plan to watch.
Media owners need to continually evaluate how content is received by different audiences across all their channels. GfK’s Content Appreciation tool enables clients such as the BBC in the UK and NPO in the Netherlands to do just that. It hosts daily questionnaires on each program on all channels and reports the findings 48 hours after broadcast.
Our representative panel of viewers completes a short online questionnaire each day, with a new questionnaire available every 24 hours. In addition to answering a set of standardized questions for each program they’ve seen, panelists provide responses to a range of in-depth questions that can differ by channel, genre and program to provide rich verbatims. We can also ask content-specific questions to rate the guests in a talk show, for instance, and end with non-program related questions. The reporting is available in the early morning two days after broadcast, and ranges from sophisticated data analysis to a simple list of the highest-appreciated programs.
To retain existing audiences and attract new ones, it is not enough for media owners to only understand ratings. It’s vital to understand what engages viewers to know how to improve content and what content to acquire. With GfK’s Content Appreciation tool, broadcasters know not only what content is selling today, but also what the audiences of tomorrow will want to watch. They can:
With over 50 years’ experience in media measurement, we have the expertise to report traditional average or issue specific readership through surveys as well digital media consumption through passive technologies; and evaluate or fuse the two together to present a complete picture of total deduplicated readership.
Our approach is flexible, allowing us to adapt to the individual needs of the different countries we cover. In key markets, we connect these data to actual purchase behavior. It allows advertisers and their agencies hone their audience targeting to deliver maximum return on investment from media spent.
Our Content Appreciation Solution complements our media measurement platform, which serves as the industry gold standard for audience measurement.
Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations on how to allocate your media budget to achieve you target sales and maximize ROI.
Read morePre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.
Read moreA tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.
Read more29.04.2021
Webinars
A GfK webinar exploring the changing nature of brand engagement and purchase decision making, as well as general pandemic attitudes.
07.04.2021
Podcast
A discussion on sustainability challenges in the corporate world, the rise of the circular economy, consumer needs, and more.
22.03.2021
Events
Get ready for a showdown! For the third year running, GfK is giving undergraduates a chance to work with real consumer data and develop their own product and marketing plans.
27.01.2021
White papers
Health was a critical issue to Americans long before COVID-19 – but the pandemic has brought emerging wellness trends into sharp relief
06.10.2020
White papers
With consumer confidence shaken, what messages are still relevant to today’s auto “intenders” – tomorrow’s most likely car buyers? How can auto makers encourage wary shoppers to make a purchase? And how can they build brand loyalty in the midst of so much uncertainty?
21.07.2020
White papers
Discover your brand’s authentic purpose & build deeper consumer connections.
29.04.2021
Webinars
A GfK webinar exploring the changing nature of brand engagement and purchase decision making, as well as general pandemic attitudes.
04.03.2021
Webinars
Capitalize on seismic shifts in the tech landscape and consumer behavior. Watch the on-demand webinar.
03.12.2020
Webinars
GfK Consumer Life reveals data on global variations in consumer confidence, evolving personal concerns & values, & transformations to keep your eye on in 2021