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Smart Insights: Home Appliances

The home appliances market faces a three-tiered challenge: 

  • Changes in retailing from traditional formats to Omni-channel, due to the increasing importance of the Internet as an information and sales channel 
  • High innovation rates with multiple questions around trends such as ‘smart home’ and ‘smart appliances’
  • Major and Small Domestic Appliance brand performance in a progressively competitive market

To stay ahead of the competition, Small and Major Domestic Appliance (washing machines, (tumble) dryers, refrigerators, cookers, dishwashers, built-in ovens, freezers, hobs, cooker hoods, microwave ovens, air conditioners) manufacturers and retailers need to understand which market trends remain constant or are changing, and the influences impacting consumer purchases.

Our home appliance industry experts bring together Point of Sales (POS) tracking and other innovative research with the ability to combine multiple and complex data sets on a global scale. Using these insights we explain what is happening at every touch point where shoppers experience your brand, products or services.

By turning our deep market research expertise into relevant MDA and SDA insights, GfK helps you identify smart ways to maximize your competitive performance in the home appliances market.

Latest insights

Here you can find the latest insights for home appliances industry. View all insights

    • 09/30/18
    • Home Appliances
    • Retail
    • Technology
    • Consumer Goods
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • Consumer Insights Engine
    • United States
    • English

    Leveraging new shopper technologies: GfK’s Bereck, Neri to present at P2P Expo

    At this week’s Path to Purchase (P2P) Expo, GfK will apply its shopper expertise to help attendees profit from the shifting technology landscape.
    • 08/30/18
    • Home Appliances
    • Media and Entertainment
    • Retail
    • Technology
    • Point of Sales Tracking
    • Point of Sales Analytics
    • United States
    • English

    High-end models boosting TV marketplace

    In the first half of 2018, GfK recorded total sales of €45 billion for the global market for televisions (TV).
    • 06/06/18
    • Home Appliances
    • Technology
    • Home and Living
    • Trends and Forecasting
    • Smart Home
    • United States
    • English

    Over half of US consumers prefer DIY approach to Smart Home technology

    In recent GfK research, more than half (52%) of consumers said they prefer to install their own Smart Home products – up from 43% in 2015. And 57% say they want to maintain these devices themselves, compared to 51% three years ago.
    • 04/16/18
    • Home Appliances
    • Technology
    • Home and Living
    • Trends and Forecasting
    • Smart Home
    • Tech Trends
    • United States
    • English

    Consumers prefer smartphones over digital home assistants as Smart Home controllers

    GfK’s 2018 Smart Home report for the US shows that nine in ten (89%) consumers see the smartphone as a controller of home products and services – up from 70% in 2015.
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  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

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    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

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