Use the global industry standard to capture audience behavior and drive advertising effectiveness with GfK's Viewing Measurement solutions.
Some may have foreseen the disappearance of television in favor of digital media, but nothing could be further from the truth. Today, television continues to command eyeballs and attract huge advertising budgets for global brands. Media owners, broadcast networks and their stations, plus advertisers and their agencies need accurate audience figures to make strategic and tactical decisions.
GfK’s television audience measurement solutions have been providing the golden standard metrics for decades, allowing all players to:
Our proprietary measurement technologies have evolved significantly over the past years. We build further on our reputation for innovative features and reliability. We stick to our rigorous standards to ensure the continuity and accuracy of our data. Today, we provide most accurate information on the consumer’s viewing habits across all relevant screens. Our recent approach includes:
Our viewing measurement is part of our media measurement platform.
We're constantly reviewing and adopting the latest technology to panel membership as easy as possible since, after all, our panels are a valuable asset. We have some of the most user-friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists.
The GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.
Read moreEvaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
Read moreGfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Read more02.03.2021
Events
We’re delighted to sponsor and speak at the event this year. Register now and participate for free!
25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
19.02.2021
Articles
Energy labels hold a pivotal place in the tools that consumers use to help them choose their perfect appliance. But people have conflicting demands...
17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
07.04.2020
White papers
As urgency buying starts to fall off, GfK looks at the changes in the UK's buying patterns for consumer goods throughout March, and looks at the pattern seen in China for when things might get back to normal.
21.06.2019
White papers
Smart home isn’t a new trend, it has been around for several years now, on the cusp of being the ‘next big thing’ for consumer’s to enjoy. But still only slightly over a third of UK consumers (38%) say they own more than one smart home device – most often a smart TV.
15.05.2020
Webinars
Watch our on demand webinar here.
26.08.2019
Webinars
Quantify your media impact based on ROI with the help of GfK. This is important, as fragmentation of media consumption means, the right consumers are much harder to reach.
12.07.2019
Webinars
Combining new data to bring you closer to your consumers’ purchase journey. Recording and presentation of the webinar is now available!