GfK’s Shopper Insights combines attitudinal and behavioral data to demystify today’s increasingly complex shopper. We link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased. We use a fully integrated approach, bringing together all the survey data gained from GfK’s Consumer Panel with data from our tracking tools, POS panels and advanced analytics to provide a sophisticated profile of your customer.
GfK’s Shopper Insights solution suite addresses your key business questions:
Target Group Management: Understand relevant buyers and target groups and evaluate your potential success at reaching and engaging them
Shopper Experience: Decode shopper interaction to identify which triggers you are most likely to activate along the route
Communication: Create the right communications to reach your target consumers. Evaluate its success at driving sales
Shelf Optimization: Analyze what’s happening at shelf-level to support category management strategy. Identify and maximize levers for growth
Promotion Management: Assess and improve your promotional strategy and tactics
Innovation Management: Identify relevant trends, drivers and barriers to the success of planned innovations and estimate sales potential
By connecting shoppers behavior with their attitudes and opinions, we can offer custom research tailored specifically to help you tackle your individual business challenges. Based on GfK’s Consumer Panel, this approach is:
Customized: Offering open and closed questions
Flexible: Questionnaires of any length
Fast: available at short notice
Representative: Fielded to sub-samples, even with small incidences
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Product tracking comparison tool measuring market share and brand performance. Data from both retailer and reseller. Regular POS insights across all relevant channels.
Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts
Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.
Normally, the weeks leading up to a major event like the Euro Championships would see fans splashing out on new TVs. But this isn’t a normal year - so, what's been happening? GfK’s Jan Lorbach (Senior Global Strategic Insights Manager) answers our questions on the what and the why of recent TV sales.
Which smart home products are people across Europe buying - and how are they using those products? GfK presents the major EU trends, with deep dives into UK, France and Netherlands.
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