GfK’s Shopper Insights combines attitudinal and behavioral data to demystify today’s increasingly complex shopper. We link ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased. We use a fully integrated approach, bringing together all the survey data gained from GfK’s Consumer Panel with data from our tracking tools, POS panels and advanced analytics to provide a sophisticated profile of your customer.
GfK’s Shopper Insights solution suite addresses your key business questions:
By connecting shoppers behavior with their attitudes and opinions, we can offer custom research tailored specifically to help you tackle your individual business challenges. Based on GfK’s Consumer Panel, this approach is:
Representative: Fielded to sub-samples, even with small incidences
衡量市场份额和品牌绩效的产品跟踪比较工具。来自零售商和经销商的数据。对所有相关渠道的定期POS洞察见解。
准确及时的销售预测,可了解当前和未来对科技设备的需求。基于GfK的Point of Sales数据以及全球和本地专家的洞见。
我们将指定零售商的绩效整合到POS报告中,使制造商能够通过比较绩效来优化贸易支出。涵盖列出的所有品牌和型号。