Consumers and markets continually evolve. Brands and businesses must keep up with the staggering speed of this change if they want to win and maintain their market share. This means understanding your portfolio’s strengths and weaknesses and matching them to customer wants and needs, so you can perfect your market positioning today, and maximize opportunities for expansion tomorrow.
GfK’s Consumer Landscaping provides a highly accurate view of market dynamics, size, share and landscape, so you can evaluate your brand’s performance compared to your competitors or evaluate the viability of moving into a new market. By understanding what consumers see as your strengths versus the competition, you’ll be able to refine the way you communicate your portfolio’s benefits to succeed in reaching your audience. The analysis highlights unmet consumer needs, and sizes those opportunities, so you can decide if the potential for innovation offers a strong ROI for business investment.
GfK’s Consumer Landscaping identifies opportunities for growth by helping you to:
By evaluating the impact of your strategy, you can understand if your brand is moving into your intended space in the market:
GfK’s Consumer Landscaping provides a highly accurate view of market dynamics, market size, share and landscape, so you can evaluate your brand’s performance.
A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product.
Read moreA comprehensive source of consumer and market trends providing a complete view of purchasing behavior in the consumer tech and durables category in 13 countries.
Read moreUnderstand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.
Read more19.10.2020
Articles
How changes in shopping habits will affect your biggest sales season of the year.
12.07.2019
Webinars
Combining new data to bring you closer to your consumers’ purchase journey. Recording and presentation of the webinar is now available!
31.05.2018
News
GfK has once again placed among the most innovative market research firms worldwide, according to an annual ranking published by the American Marketing Association.