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Smart insights: Technology

In today’s connected society, technology impacts all industries - driving opportunities and accelerating the speed of innovation.

To stay competitive, technology companies need to understand consumers’ evolving experiences and choices.

Our technology market research experts deliver smart insights to create engaging and relevant concept designs, product positioning, advertising and customer experiences. Our technology industry expertise spans IT and IT B2B, consumer electronics (CE), photo, office equipment and telecommunications market performance, consumer research and trends.

Kevin Taylor
Kevin Taylor
North America
+1 206 458 1601
TechTalk newsletter

Get the latest GfK Technology news

Discover the latest Technology industry insights, trends and market data with our Tech Talk newsletter.

Solutions
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Trends & Forecasting

    Trends & Forecasting

    ​Today’s steady stream of new offerings and shortening product lifecycles place a unique pressure on businesses to stay ahead. Consumer purchasing behavior shifts more rapidly than ever.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Latest insights

Here you can find the latest insights for technology industry. View all insights

    • 08/22/16
    • Media and Entertainment
    • Technology
    • Media Measurement
    • United States
    • English

    Buying, Renting Videos by Title Is Not Making the Leap to the Digital Marketplace

    With so much content now available at will via online and subscription video services, ownership and renting of individual titles has become surprisingly rare, according to a new study from GfK.
    • 08/16/16
    • Technology
    • Product Catalogs
    • United States
    • English

    Sharpening a Technology Giant's Edge in Global Ecommerce

    We help our client optimize and enhance their product data and get a consistent message out fast to 56 markets in 27 languages.
    • 07/19/16
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Connected Consumer
    • United States
    • English

    57% of TV Viewers Report Regular Binge Viewing – Up 12% in Just 10 Months

    According to just-released GfK MRI research, binge viewing is more than mainstream; it is prevalent, with almost 6 in 10 (57%) TV viewers saying they have regularly watched three or more episodes of the same show in one sitting – whether that be via streaming, DVR, VOD or TV marathons.

    • 07/13/16
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Connected Consumer
    • Tech Trends
    • United States
    • English

    One-Quarter of US Households Live Without Cable, Satellite TV Reception – New GfK Study

    New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.
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Kevin Taylor
Kevin Taylor
North America
General