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Smart Insights: Fast Moving Consumer Goods

Multi-channel consumers, an increasing desire and ability to shop around for the best deals, the impact of online reviews and recommendations… These are just some of the challenges facing the FMCG industry.

In order to spot opportunities and stay ahead of competitors, consumer goods businesses need both a ‘full picture’ view of market trends and granular understanding of consumer demand and purchasing behavior.

We provide timely, relevant data and insight on consumer trends and the factors impacting FMCG purchases and purchasing behavior. Three things make us stand out in this: our innovative research methodologies, our ability to combine multiple datasets (including our renowned Point of Sales tracking) and the sharp analysis provided by our FMCG industry experts. With these, we help you identify business opportunities and formulate winning strategies.

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Latest insights

Here you can find the latest insights for the fast moving consumer goods  industry. View all insights

    • 11/17/17
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Consumer electronics behavior predictions

    Take a look at GfK's Black Friday period predictions, and be sure to check back later to see how these predictions measure up against shoppers' actual behavior!
    • 11/15/17
    • Financial Services
    • Retail
    • Technology
    • FMCG
    • Shopper
    • United States
    • English

    Sample Report: FutureBuy 2017 - United States

    GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.

    • 11/15/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Omnichannel shopping rising rapidly for everyday items

    GfK’s latest FutureBuy® report provides dramatic evidence of the growing important of omnichannel shopping, with US shoppers embracing omnichannel strategies for buying essential consumables.
    • 11/08/17
    • Fashion and Lifestyle
    • Financial Services
    • Consumer Health
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • Consumer Life
    • United States
    • English

    Long live the store! – Keeping brick-and-mortar stores relevant in face of the e-commerce onslaught

    Retail store closings in the US are making almost daily headlines with no projection of slowing down. What is going on here? Has the rise of online shopping finally tipped physical retail down a pathway of inevitable decline to eventual oblivion? The real story is not that simple, considering that nearly 90% of goods purchased in the U.S. are still purchased in a physical store, “oblivion” looks to be a long way off.
Solutions
  • Brand and Customer Experience (BaCE)

    Brand and Customer Experience (BaCE)

    Brands are under pressure to develop emotional connections and relationships with consumers and business decision makers.  Brands need to respond in-the-moment, to enrich the customer experience – and develop strategies that influence ”moments of truth” throughout individual brand journeys.  

  • Consumer Panels

    Consumer Panels

    Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth.

    Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels.

  • Digital Market Intelligence (DMI)

    Digital Market Intelligence (DMI)

    When consumers shop, search, communicate, gather information and engage with companies or brands online, they behave differently depending on which device or screen they are using. They expect a consistent experience regardless of the channel or device they are using.

  • Point of Sales Tracking

    Point of Sales Tracking

    Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.

    Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market – and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment.

  • Market Opportunities and Innovation (MOI)

    Market Opportunities and Innovation (MOI)

    Brands are under constant pressure to maintain relevance in an increasingly crowded market. Identifying when, where and how to deliver compelling experiences that deliver new value for both consumers and brands is critical.

  • Shopper

    Shopper

    Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences. To stay competitive in this big data, multi-channel environment, businesses need to identify and leverage the most relevant data along the entire path to purchase. 

  • User Experience (UX)

    User Experience (UX)

    Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

    Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding.  To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

  • Geomarketing

    Geomarketing

    Our geomarketing solutions and consultancy provide our clients with smart insights into location-specific factors that impact the success of business sites, shops, sales territories, target groups, as well as chain store and distribution networks.

Quote

„Our experience with GfK is great. They represent value-added research and I would endorse them without any doubt at all.“

Multinational food manufacturer
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