The world doesn't stand still. It is changing fast. And you need to keep up. Do you understand your consumers' ever changing needs? Do you have the insights to know what they like, what they buy, which brands they love, how much they spend, and where they spend it? You could with our Consumer Insights Engine.
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Read moreMeasure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Read moreBased on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read more12.08.2024
Webinars
Join our webinar on Oct 1 at 3pm CET/ Oct 2 at 10am CET to unpack the latest Trends in consumer behavior, tech retail and market dynamics.
26.06.2024
Webinars
Watch this on-demand webinar to unpack significant shifts in consumer behavior towards tech products, and how companies are adapting their innovation strategies in response.
07.06.2024
Infographics
LATAM Mobile Computing market decreased in demand in 2023 but shows growth in the long run, including within gaming category
25.08.2021
White papers
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
18.08.2021
White papers
GfK AutoMobility® finds that just 6% of auto intenders have actually bought a vehicle because of EV technology.
23.06.2021
White papers
Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
12.08.2024
Webinars
Join our webinar on Oct 1 at 3pm CET/ Oct 2 at 10am CET to unpack the latest Trends in consumer behavior, tech retail and market dynamics.
26.06.2024
Webinars
Watch this on-demand webinar to unpack significant shifts in consumer behavior towards tech products, and how companies are adapting their innovation strategies in response.
21.03.2024
Webinars
Uncover the most significant innovation and consumer trends driving Tech & Durables spend this year.