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The world doesn't stand still. It is changing fast. And you need to keep up. Do you understand your consumers' ever changing needs? Do you have the insights to know what they like, what they buy, which brands they love, how much they spend, and where they spend it? You could with our Consumer Insights Engine.
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Read moreMeasure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Read moreBased on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
Read more31.08.2023
Blog
Gen Z and Millennials now make up more than half the world’s population. As they shrug off old stereotypes and create a new narrative, how can brands cater to their distinctive values and behaviors to unlock their enormous consumer power and potential?
16.08.2023
Articles
Get a fresh pulse on the 2023 consumer
06.07.2023
Blog
Strategies to win shoppers, despite rising prices, through relevant and targeted product value.
25.08.2021
White papers
Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.
18.08.2021
White papers
GfK AutoMobility® finds that just 6% of auto intenders have actually bought a vehicle because of EV technology.
12.07.2021
White papers
A guidebook drawing on fresh research and conversations with leading thinkers and brands in sustainability.
19.05.2023
Videos
Expert insights to master the 2023 Latin American Tech and Durables market
29.03.2023
Webinars
How today’s consumers – young and old – are defying expectations, and how brands can capitalize
08.03.2023
Webinars
Insights on key issues facing auto makers, technology and durable brands