Several frameworks can help companies conduct a strategic competitive analysis. One widely used framework is Porter's strategic matrix, which helps assess industry attractiveness and competitive position. In this matrix, companies are divided into four categories: Cost Leaders, Differentiators, Focused Players and Niche Specialists. Understanding where a company stands in this matrix provides valuable insights into its competitive advantage and potential areas for improvement.
Other competitive pricing strategy techniques for analyzing industries and competitors include SWOT analysis (strengths, weaknesses, opportunities and threats) and PESTEL analysis (political, economic, social, technological, environmental and legal factors). These techniques help companies identify their strengths, weaknesses, external opportunities and potential threats in order to develop strategies tailored to their competitive environment. Thanks to accurate data evaluation and important market figures, opportunities and risks can be identified at an early stage. This gives companies a decisive advantage in the core industry. At the same time, the thorough data evaluation provides impetus to develop new market shares.