Market overview reporting covering complete sectors, categories, and/or channels, adding wider context to more targeted products.
How it works
We built the world’s largest retail panel to power our Point of Sales Tracking, and it has reach beyond those core tracked industries. We monitor all goods and services sold by our retail partners enabling us to provide aggregated market overviews for a complete picture of what is happening in your categories and channels.
Benefits
Our reports enable insight on:
Market sizing, and your share within it
The development of market segments in your categories and channels
Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.
Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.
Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.
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