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GfK Total Store Reporting

What it is

Market overview reporting covering complete sectors, categories, and/or channels, adding wider context to more targeted products.

How it works

We built the world’s largest retail panel to power our Point of Sales Tracking, and it has reach beyond those core tracked industries. We monitor all goods and services sold by our retail partners enabling us to provide aggregated market overviews for a complete picture of what is happening in your categories and channels.

Benefits

Our reports enable insight on:

  • Market sizing, and your share within it
  • The development of market segments in your categories and channels
  • The focus of your assortment

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