Omnibus surveys provide the most cost-effective way of contacting a representative sample of the population. They are pre-planned, you know the research is being carried out and when to expect results.
Our long-running established omnibus surveys are ideal, the GfK name guarantees you get reliability, our prices are some of the lowest on the market which means they are also excellent value for money.
Our range of Consumer Omnibus surveys cover national populations, sector-specific markets and a full option of demographic segments, so that you can survey those people who match your customer base and criteria.
By asking questions on an omnibus, you can track movements in attitudes, behaviour and awareness over time if necessary. Omnibus surveys are ideal if you want to locate minority groups, measure awareness, provide penetration or profile data.
Representative in-home surveys across the UK, allowing the use of colour prompts / visual aids or multimedia, or questions of a sensitive nature via self completion
For more information on the face-to-face omnibus surveys offered.
Representative online surveys, allowing the use of colour prompts or multimedia and fast delivery of results.
For more information on the online omnibus surveys offered.
Global Bus (International omnibus)
Nationally representative face-to-face, telephone or online omnibus surveys available in most countries
For more information on the international omnibus surveys offered.