logo
search
FR

GfK Experience Effects

GfK Experience Effects

Measuring the efficiency of consumers' experience points

What it is

A tracking program that provides insights into how interactions affect brand perceptions and drive spending.

How it works

We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights about specific campaigns and activities, using active and passive measurement.

Benefits

A dashboard for a holistic, clear view of your touch-points and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.

Related Products

  • GfK Ad Fit Optimizer

    Pré-testez vos publicités afin d’optimiser l'efficacité de vos campagnes. Comparez les créations publicitaires entre télévision et digital, y compris les formats vidéos, bannières classiques et rich media. Mesurez l'impact de chaque spot et retenez ceux qui attirent votre cible et retient son attention.

  • GfK Experience Effects

    A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

  • GfK Marketing Mix Evaluator

    Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets

Related Insights

View all Insights