Use the industry standard of measurement to capture your audience across all your digital inventory - from TV to radio, print to online with our Digital Audience Measurement.
Today digital media is all around us, so it's essential that the media ecosystem has access to industry standard metrics on all digital inventory - from TV to radio, print to online. GfK's Digital Audience Measurement solutions combine measured data captured from our secure and reliable proprietary digital panels with audited census data from websites and apps, plus data from other sources, and modeled metrics using our advanced analytics tools.
Media owners, media agencies and advertiserts rely on GfK's Digital Audience Measurement to provide the industry currency for all digital media, enabling them to:
GfK leads the way as an innovator in the measurement of digital media. We have developed and acquired the latest technology to ensure we continue to keep up with the rapid pace of change in this constantly evolving sector, including:
Our digital audience measurement is part of our media measurement platform.
We're constantly reviewing and adopting the latest technology to panel membership as easy as possible since, after all, our panelists are a valuable asset. We have some of the most user friendly tech available, which helps keep our panelists loyal and maintains very low drop-off rates. Here's a deeper look at how we've made installation and use really simple for panelists:
GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.
Read moreThe GfK Measurement Platform captures and quantifies cross-media consumer behavior, across all devices - PCs, tablets and mobile.
Read moreEvaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.
Read more25.02.2021
Events
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
19.02.2021
Events
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel related topics and discussions during their 3 day event.
19.02.2021
Webinars
Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.
17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
05.11.2020
White papers
Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.
02.11.2020
White papers
Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.
19.02.2021
Webinars
Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.
11.11.2020
Webinars
How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,
29.10.2020
Webinars
Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.