You are on the global GfK website. Visit our local website for more offerings and information in your country.
New research points to opportunity for stronger brand differentiation around purpose-driven marketingRead more
Team from CUNY’s College of Staten Island claims $5,000 grand prize, presentation at Insights Association eventRead more
47% of those affected plan to postpone buying for over 1 year; Non-Luxury, Millennial purchasers disproportionately affectedRead more