GfK is expanding its North American presence in Fashion and Lifestyle consumer research with the appointment of Dave Melnick as Vice President of Consulting for these industries. Melnick joins GfK after 25 years of leading consumer insights and other key marketing functions at leading fashion retailers.
Melnick will bring GfK’s products and services to major retailers, helping them satisfy evolving customer expectations. He will also lead GfK’s retail team serving the fashion and lifestyle sectors, helping clients develop customer experiences that build long-term brand loyalty.
Most recently, Melnick served as VP of Consumer Insights, CRM and Loyalty Marketing at Nine West Holdings (formerly The Jones Group); there he established and led the company’s consumer insights department, covering a portfolio of over 30 brands. Melnick also directed CRM and loyalty marketing across the company’s retail store and e-commerce operations, including development of the successful Nine Loves (Nine West) Rewards program.
Earlier, Melnick spent seven years at Liz Claiborne, Inc. As Director of Market Research and Sales Analysis, he focused on brand and product positioning, and customer segmentation, while developing enhanced methods of sales reporting and data socialization.
Melnick holds a BA in Economics from Dickinson College. He will be based in GfK’s Westport, CT, office.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
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